Sponsor News

 

November 3, 2022

OWC®, a leading customer-focused creator of innovative solutions for over 30 years that have enabled individuals, businesses, creative professionals, and educators to get maximum usefulness from their technology investment, today announces the all-new OWC Atlas Memory Cards and Reader.

"OWC is the leader in workflow solutions that professional photographers and videographers depend on daily," said Farshid Tabrizi, Sr. VP of Flash Memory & Media Development. I am thrilled to release our new Atlas Pro and Atlas Ultra memory cards that provide flexibility and choice for photographers and videographers based on their camera and how they use it."

Performance and reliability have been OWC's priorities as a leading developer of flash storage for over a decade. Our Atlas memory cards line-up is developed and tested under the most aggressive settings each card type is designed to handle. You can trust Atlas memory cards with your irreplaceable content while delivering the performance and reliability you expect. Go from ingest to edit with the portable bus-powered Atlas FXR CFexpress card reader with built-in support for both Thunderbolt and USB, SD and CFexpress card reader equipped with OWC docks, and OWC storage solutions. No matter your need, Atlas is one stage of an empowering OWC ecosystem that will rocket you onward and upward from Capture to Completion™.

"It's super important to have equipment that doesn't limit me in any way," said Jake Chamseddine, Tour Photographer. "From cameras to lenses, all the way down to the memory cards I use. Having the peace of mind of knowing my cards are not only going to keep up with me while I'm shooting but also safely transfer images to and from my camera is the reason I love OWC’s Atlas memory cards so much. Couldn't recommend a card more."

Atlas Pro SD V60
​Ideal for your most common photo and general video capture uses, including high-resolution RAW photography at moderate burst rates and up to 4K video recording. The OWC Atlas Pro SD V60 offers the perfect balance of quality, speed, and affordability to general prosumers, business content creators, social media influencers, and pro photo and video creatives using DSLR and mirrorless SD card-based cameras.

Atlas Ultra SD V90
​When you have a high-end SD memory card-based workflow or want to use your camera's maximum video setting allowed by an SD card, the Atlas Ultra SD V90 lets you take it to the Ultra level—built and designed to meet professional content creators' most advanced use cases, including high burst image sequence RAW photography and high bitrate 4K and 6K video recording. Built for action sports, outdoor/wildlife photographers, individual pro photo and video creatives with advanced cameras and camcorders, and independent/small film production companies using DSLR and mirrorless SD card-based cameras. With a minimum of 90MB/s sustained recording speeds guaranteed, you don't have to worry about dropped frames or missing footage. 

Atlas Pro CFexpress
​Whether you're a photographer using a firmware updated XQD camera or a filmmaker using the latest camera, there's a capacity for your need. The OWC Atlas Pro CFexpress is the cost-effective choice for most professional workflow needs, including fast burst RAW image sequences, high bitrate video recording up to 6K on 512GB, and higher capacities. The OWC Atlas Pro CFexpress is perfect for intermediate action sports photographers, intermediate outdoor/wildlife photographers, individual pro photo/video creatives with advanced capabilities, and film production companies using DSLR and mirrorless CFexpress card-based cameras. 

Atlas Ultra CFexpress
​Perfect for your most demanding video recording and extreme action photography settings. With minimum sustained write speeds of 1300MB/s, you can reliably capture 8K RAW video with your top-of-the-line cinema camera. If you're an advanced sports or wildlife photographer, the 165GB version is the fastest, most cost-effective solution to clearing your camera buffer and shooting continuously in burst mode. Built for advanced action sports photographers, advanced outdoor/wildlife photographers, professional video content creators, film production companies, and feature film studios using DSLR and mirrorless CFexpress card-based cameras. Both the OWC Atlas Ultra 325 and 650 are RED APPROVED for V-Raptor and V-Raptor XL Cameras.

Atlas FXR
​Revolutionize your capture to ingest CFexpress memory card workflow with Flexible compatibility, Xtreme speed, and travel-Ready convenience. Transfer video footage and photos to virtually any computer or tablet with Thunderbolt or USB port up to 1600MB/s speed. Sized like a debit card and bus-powered, Atlas FXR easily fits into your smallest gear bag. Made for intermediate to advanced action sports photographers, intermediate to advanced outdoor/wildlife photographers, professional video content creators, film production companies, and feature film studios using DSLR and mirrorless CFexpress card-based cameras.

Pricing & Availability

OWC Atlas Pro SD V60 is available now in 64GB, 128GB, 256GB, 512GB, and 1TB capacities starting at $27.99 on Macsales.com

Atlas Ultra SD V90 is available now in 64GB, 128GB, and 256GB capacities starting at $74.99 on Macsales.com. 512GB will be available in December

Atlas Pro CFexpress is available now in 64GB, 128GB, 256GB, 512GB, and 1TB capacities starting at $94.99 on Macsales.com

Atlas Ultra CFexpress is available now in 165GB, 325GB, and 650GB capacities starting at $174.99 on Macsales.com

Atlas FXR is available now starting at $149.99 on Macsales.com

About OWC ​
​Other World Computing (OWC), founded in 1988, is committed to supporting and inspiring the imagination of Mac and PC enthusiasts worldwide through sustainable innovation, exemplary customer service, and American design. An entire spectrum of easy, DIY upgrade and expansion possibilities await 
MemoryExternal DrivesSSDsMac & PC Docking Solutions,Network Attached StorageMemory Cards and ReadersSoftware Solutions and Performance Upgrade Kits solutions. All are backed with step-by-step videos and a global support team. Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. We have a long-term outlook on everything we do and believe in making a better world. From the home desktop to the enterprise rack, the corporate backup to secure medical data, the recording studio to the motion picture set, and beyond, there should be no compromise, which is why OWC is here. OWC established the branch office of OWC Asia in January 2019 to provide local service to various Asian partners and end-users.

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September  1, 2022

AJA Unveils ColorBox for Color-Accurate Broadcast, Production and Post

Device ensures color accuracy across productions with advanced algorithmic and LUT processing using HDR/WCG transform tools

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Grass Valley, CA (September 1, 2022) – AJA today debuted ColorBox, a portable, high-performance device with unprecedented inline algorithmic color transforms and LUT processing capabilities delivering precise and accurate color space conversions for live broadcast, live events, on-set production and post production. ColorBox enables a range of HDR and SDR conversions and allows DITs to easily load, modify, and save looks, and create reference images for dailies to ensure color accuracy across all production stakeholders and creative vendors. 

 

ColorBox arrives as more productions are standardizing on 4K/UltraHD HDR, with color and LUT management proving essential to creating and achieving looks for live and scripted content. Designed to support a wide range of look management approaches on-set and in live production environments, ColorBox features 12G-SDI in/out and HDMI 2.0 out for up to 4K/UltraHD 60p 10-bit YCbCr 4:2:2 and 30p 12-bit RGB 4:4:4 signal support. ColorBox includes AJA Color Pipeline (ACP) Mode with a 33-point 3D LUT processor with tetrahedral LUT interpolation, four built-in user-configurable 1D LUTs, and two 3x3 user-configurable matrices. ColorBox users also benefit from a built-in RGB color corrector and ProcAmp, extensive LUT, matrices and image libraries, powerful capture and recall capabilities, ancillary (ANC) metadata management, and more. All of this is easily controlled via an integrated web browser-based interface.

 

In total, ColorBox offers five Modes with one active at any given time.

  • AJA Color Pipeline (ACP)

  • Colorfront

  • ORION-CONVERT(Optional license - watermarked preview)

  • BBC HLG LUT (Optional license - watermarked preview)

  • NBCU LUT

“Powered by the HPA Award winning Colorfront Engine, the new Colorfront Mode in AJA’s exciting new ColorBox offers state of the art conversions between SDR and HDR content,” explained William Feightner, CTO, Colorfront. “As opposed to traditional LUT based processing, the Colorfront Engine’s Human Perceptual Model algorithm assures flawless artifact free conversions. This ensures the preservation of creative intent.”

 

"ORION-CONVERT was developed out of the need to create bespoke color-managed conversions for our clients at Cromorama. The ease of use and the simplicity of the user interface together with unprecedented highlight control help deliver the most challenging live broadcasting events and episodic file based content,” explained Pablo Garcia Soriano, Cromorama’s Founder and Head of Color. “Now with the implementation of ORION-CONVERT in AJA’s new ColorBox we can finally use optimized floating point processing that provides greater precision than can be achieved using standard LUT solutions.”

 

ColorBox packs ultra low-latency, high-density 4K/UltraHD processing into a portable device with a robust feature set of SDR/HDR/WCG color transforms for many applications. Extensive frame capturing features include pre-processed image capture or post-processed output capture for reference stills with overlaid metadata, such as video payload ID’s, pipeline configuration, and customizable user text.  These frame captures can be saved locally and exported to the configuration PC running the web browser-based ColorBox user interface. 

 

A built-in USB OTG port lets users easily configure ColorBox wirelessly via a 3rd party USB WiFi adapter. 12G-SDI and HDMI 2.0 outputs provide up to 4K/UHD video for local monitoring, and an additional 12G-SDI loop through output is available for connecting the unaltered source to other devices.

 

ColorBox Feature Highlights

  • Up to 4K/UltraHD 60p 10-bit YCbCr 4:2:2 and 30p 12-bit RGB 4:4:4 signal support.

  • 12G-SDI in/out, with loop out.

  • HDMI 2.0 output.

  • 5 Modes available: AJA Color Pipeline, Colorfront, NBCU, BBC HLG, ORION-CONVERT.

  • Extensive color processing using AJA Color Pipeline: 1D LUTs, 3x3 Matrices, and 3D LUT nodes for image manipulation/correction.

  • Optional licenses for varying image processing needs, including BBC HLG LUTs and ORION-CONVERT with optimized floating point processing provides greater precision that can be achieved by standard LUT boxes.

  • Light-weight portable form factor that easily fits on the desktop or up to 4 units in a 1RU rack.

  • Intuitive and convenient web browser-based user interface with Video Preview for confidence monitoring.4K/UltraHD Frame Store capture and recall of 16-bit .TIFF, .JPEG, or .PNG files.

  • Powerful built-in test pattern generator for simple setup and signal path validation.

  • Extensive API/Software Development Kit (SDK) for third-party control of every parameter.

  • The ability to key information onto a processed output with Overlay for local use or capture with customizable user fields.

  • Ultra-low latency to ensure sources remain within the timing window of the downstream switcher in live production workflows.

  • HDMI 2.0 output for 4K/UltraHD HDR enables cost-efficient monitoring on consumer displays.

  • USB OTG port and third-party WiFi adapter provides wireless access to the web UI when a wired Ethernet connection is not available.

  • ANC management with a user-defined field that can be overlaid or embedded in frame store .tiff files.

“Reliable, high end color processing and display have become essential to creating scripted and live content that resonates with audiences, and AJA developed ColorBox in response to this demand. Drawing on an extensive engineering background in HDR and conversion technology, as well as third-party partnerships with experts in color science, we’ve delivered an unparalleled and flexible image processing toolset in this device,” shared AJA President Nick Rashby. “ColorBox streamlines color management and display for environments ranging from TV, episodic, film, live event and commercial production to creative, editorial, and finishing studios, and we’re thrilled to bring it to market.”

 

Pricing and Availability

ColorBox is available today through AJA’s worldwide reseller network for $1995 US MSRP with optional licenses for the BBC HLG LUT pipeline at $145 US MSRP and ORION-CONVERT pipeline at $695 US MSRP. For more details, visit: www.aja.com/colorbox

 

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August 18, 2022

ToolsOnAir Advances Ingest and Post Workflows with AJA I/O Gear

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ToolsOnAir turned heads when it launched the first Mac-based client-server ingest, playout, and real-time graphics solutions for broadcast, in 2010 at the National Association of Broadcasters (NAB) Convention in Las Vegas, NV. Since then, the Austrian solutions developer has expanded its line of products to support live automated playout and live closed captioning, and launched a Linux-based ingest solution. Broadcasters, production facilities, houses of worship, government organizations, and educational institutions worldwide use ToolsOnAir technology to accelerate audio and video ingest and playout for production with an assist from AJA I/O hardware.

 

“Whether editing a religious sermon, college lecture, highlights reel, or other content, our ingest solutions help customers capture and turnaround content quickly for post. We design all systems with AJA I/O gear to be multi-format, so users have the flexibility to work with industry-standard codecs such as Apple ProRes, XDCAM HD, AVC-I, DNxHD/HR, or H.264/HEVC in the related MOV, MXF, MP4, or AVI containers,” shared ToolsOnAir Ingest Solutions Manager Christian Schabasser. “Many clients also want to play out material to HDMI and SDI devices while simultaneously recording, whether for monitoring or streaming. In this case, we recommend complementary hardware like the AJA HELO Plus H.264 streaming and recording device.”

 

Depending upon the customer’s preferred operating system, ToolsOnAir solutions are either built by a reseller or systems integrator, or ship turnkey. Mac customers typically acquire the necessary Mac, AJA I/O hardware (either PCI or Thunderbolt), and a Sonnet PCIe enclosure for PCI cards, and ToolsOnAir provides the software licenses.

 

“Our Mac-based solution supports a range of I/O hardware, but we always recommend AJA Io and KONA solutions. We recently had a Norwegian customer use multiple AJA Io X3 in their setup, and I suspect they won’t be the last,” said ToolsOnAir Head of Operations Manuel Grund. “Io X3 is a perfect I/O box for HD needs with Thunderbolt 3 support and feature additions via AJA Desktop Software updates. It is modern, quiet, and has nearly everything imaginable, including a multi-viewer feature and many audio input options. It’s also easy to get started; you plug it in, install the drivers, and you’re off.”

 

ToolsOnAir builds its Linux systems in Vienna and the US, and ships them to customers with an AJA Corvid 88Corvid 44 12G BNC, or Corvid 44 BNC card integrated. “For clients working in HD and UltraHD, we use the Corvid 88, as it offers eight inputs, enabling eight for HD or two for UltraHD via quad-link connection. In other scenarios, where four inputs are required we use a Corvid 44 12G BNC or Corvid 44 BNC,” noted Schabasser. “Overall, our customers are enthusiastic about their experiences with these cards, and we’re seeing more demand for 12G-SDI from customers working in UltraHD.”

 

“As more professionals are working in high frame rate 4K and UltraHD, especially for sports and prime time productions, 12G-SDI is gaining technological favor. About 90 percent of our clients working in UltraHD are using native 12G-SDI tools,” Grund added. “It gives them the power and bandwidth required to move UltraHD signal content through the cable, still keeping the flexibility to work in HD should the project call for it.”

 

Considering the prominent role of I/O technology in ToolsOnAir’s line of work, the company has been an AJA Developer Partner since its inception. Grund concluded, “When we first got started, we had long discussions about choosing the proper hardware and SDK foundation to build upon, and that’s what AJA is known for in the broadcast space. Their driver base stood out, but more importantly, as a developer, their SDK allowed us to talk directly to the metal. We knew and still know that with AJA, our customers will be able to see how every single frame that goes through the card looks and can easily process each. Having a solid I/O partner like AJA has made our journey from 2010 through today much simpler.”

 

Learn more about ToolsOnAir via: https://www.toolsonair.com/. For additional background on AJA’s Developer program, click here.

 

About AJA Video Systems, Inc.

Since 1993, AJA Video has been a leading manufacturer of video interface technologies, converters, digital video recording solutions and professional cameras, bringing high-quality, cost-effective products to the professional, broadcast and post-production markets. AJA products are designed and manufactured at our facilities in Grass Valley, California, and sold through an extensive sales channel of resellers and systems integrators around the world. For further information, please see our website at www.aja.com.

 

All trademarks and copyrights referenced herein belong to their respective companies

 

August 11, 2022

Hollywood, California: For the eighteenth year, HollyShorts (www.hollyshorts.com) will present its Academy qualifying Short Film Festival in person at TCL Chinese Theaters, Japan House Hollywood, and streaming on Bitpix TV.

 

For the first  time, ZEISS Cinematography is pleased to sponsor the new HollyShorts ZEISS Achievement in Cinematography Award and participate in other festival events.

 

"We are extremely excited to team up with ZEISS, a world-renowned and innovative company that recognizes these goals with their incredible brand and products," commented HollyShorts co-founders, Daniel Sol and Theo Dumont. "We look forward to introducing Zeiss to our 400 officially selected, incredible next generation of artists at this year's festival."

 

To recognize the latest trend in motion picture optics, on August 14, ZEISS Cinematography team member David Warner will present Creating Flares for Filmmaking. An expert in the field of lens technology, Warner will offer background, insights, and options before opening up the mic for a lively Q&A.  

 

The Festival's finale is the Film Awards ceremony on August 20. A highlight will be the new Achievement in Cinematography Award, presented by ZEISS to give special recognition for the best cinematography chosen from all films presented. Tony Wisniewski, ZEISS Senior Manager of Marketing adds, "We are delighted to partner with HollyShorts to present an award to the winning cinematographer as our way of rewarding their achievement and encouraging filmmakers to tell their stories with inspiring images." ZEISS will also have the honor of presenting the HollyShorts Film Festival Achievement in Filmmaking and Cinematography Award to the esteemed Nancy Schreiber ASC, who's past work has been screened at the Festival.

 

www.zeiss.com/cine-democenter

www.hollyshorts.com 

 

 

August 3, 2022

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Jimmy Chin and Elizabeth Chai Vasarhelyi's film, The Rescue tells the story of the 2018 Tham Luang cave rescue in which twelve boys’ from the Wild Boars Football club and their coach were trapped in a flooded cave complex in Thailand. Documenting the huge risks taken by a team of specialist divers during the rescue, the production combines documentary footage with painstaking dramatic reconstructions shot by top underwater cinematographer Ian Seabrook.

 

Seabrook’s earliest dives were on Australia’s Great Barrier Reef, a visual spectacle which prompted him to combine the twin passions of diving and photography and to “focus on one job – as underwater cinematographer.” Initially starting out on documentary and commercial productions, by the late '90s Seabrook was working in narrative as well, and today has an extensive list of underwater credits including Batman v Superman, Pirates of the Caribbean: Dead Men Tell no Tales, Deadpool 2, and Jungle Cruise.

 

The Rescue began preproduction in 2019, with Seabrook’s experience in both narrative and documentary production immediately crucial. “The filmmakers came to me to recreate the rescue operation, and I was given autonomy with regards to camera, lens, and format selection.” Seabrook chose the ARRI Alexa MINI LF, recording its sensor in open-gate, with ZEISS Supreme Prime and Supreme Prime Radiance lenses.

 

One reason behind the decision was, Seabrook says, “we thought the film might get an IMAX release due to the subject matter and fact that the directors' prior film, Free Solo, benefitted from an IMAX release. The Rescue is an amalgamation of news footage, interview footage that was photographed in a few countries, and aerial photography from Thailand. I felt that with the underwater portion of it being photographed in open gate, the images would have their own unique look and allow the audience to become immersed in the environment.”

 

Creating images worthy of the biggest of big screens meant finding the right methodology to illuminate an environment that is oppressively dark. “It was a confined cave environment,” Seabrook says, “and the only illumination were the divers’ headlights. I had several meetings beforehand with the actual cave divers who performed the rescue operation, who told me how things were handled, and what they used for illumination during the dives.”

 

With the Supreme Prime Radiance, each light source brought a unique quality of light and subsequent life to the frame. "One of the reasons I settled on the Radiance was due to the unique blue flare patterns that the lenses were designed to create,” Seabrook confirms. “I shot tests underwater with the lenses wide open at T1.5 and also at a more desirable T4-5.6. With some of the divers’ lights, we found that when we shot it wide open, the lights basically bloomed… and there was little to no detail prevalent. I then selected an aperture I wanted to shoot at and tested that with a few different ISO combinations until I arrived at what I found to be the sweet spot for this project. That's one of the main reasons why that lens and sensor combo was spectacular.”

 

Leveraging the depth-of-field control offered by large format camerawork was just as crucial. “The reason I shot at a certain aperture was to hide the fact that there was less cave structure set than we had access to,” Seabrook says. “We were able to camouflage the fact that we did not have miles of cave to shoot in.” At the same time, the Supreme Primes’ close-focus capability was crucial for a shoot where the camera and subject distance would be in loose proximity to one another.

 

“The close focus distance on the Supremes was an amazing asset,” Seabrook enthuses. “I didn't have to use auxiliary diopters because the close focus of those lenses was at most fourteen inches. Normally what anyone will require with a dome port is between sixteen and eighteen inches, so the fact that the lens focuses even closer was an enormous benefit. When we were doing re-creation work for the surface portion of the shoot with the vials of sedatives that were injected into the children, I could get close enough to read the names, ketamine and atropine, on the labels.”

 

To the delight of everyone involved, The Rescue was to get its hoped-for huge-screen finish, and Seabrook saw his images projected at vast scale. “I saw it on an IMAX screen TIFF,” Seabrook recalls, “and the underwater imagery had great detail and, at that size, was immersive.” The real-world story behind those images, meanwhile, created lasting memories. “Working with the actual divers who did the rescue was an honor… such amazing individuals who were selfless and brave. They were able to go into an environment that very few people would even be able to survive in, let alone succeed in doing the impossible. I felt that needed to be represented in the best way possible. And for me the best way was to shoot it with that sensor and those lenses.”

 

Find out more HERE.

 

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August 2, 2022

AJA Releases Mini-Config v2.26.4

Feature-rich software update streamlines conversion workflows, delivers enhanced flexibility 

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Grass Valley, CA (August 2, 2022) AJA Video Systems today launched Mini-Config v2.26.4, a free software update for AJA’s line of Mini-Converters covering a broad range of 4K, HD, and SD conversion needs spanning broadcast, production, post, and proAV. The release brings several user-requested enhancements to AJA’s HA5-12G, HA5-4K, HA5-Plus, HA5-Fiber, Hi5-12G, Hi5-4K-Plus, 4K2HD, 12G-AM, and 12G-AMA Mini-Converters. 

 

HA5-12G and HA5-4K

AJA Mini-Config v2.26.4 adds input signal preprocessing controls to HA5-12G and HA5-4K Mini-Converters, allowing professionals to accept sources with high jitter. All HA5-12G Mini-Converters now also support 12-bit SDI output, include Genlock controls for “HDMI In” and “Free Run” selections, and automatically mute the SDI output if no valid signal is detected on the HDMI cable or it is removed. 

 

HA5-Plus and HA5-Fiber

Via the latest release, AJA has added a simple Frame Rate Converter (FRC) to HA5-Plus and HA5-Fiber Mini-Converters that uses a frame drop/frame repeat methodology to convert integer input video frame rates to non-integer (e.g. p60 to p59.94) or non-integer to integer (e.g. p59.94 to p60). Newly added EDID Emulation allows users to specify a video format for the EDID, and the information is then sent to the source video device. The feature can indicate whether YCbCr formats are supported as well as the number of supported audio channels (2 or 8).

 

Hi5-12G and Hi5-4K Plus

AJA Mini-Config v2.26.4 adds 12-bit support to AJA Hi5-12G and Hi5-4K-Plus Mini-Converters.

 

12G-AM and 12G-AMA

Rounding out Mini-Config v2.26.4, a 1.5G-SDI Internal Signal Generator enables 12G-AM and 12G-AMA Mini-Converters to allow the embedder path to function without the need to connect a source to the SDI input. HDR and Colorimetry metadata are now also displayed for these models in Mini-Config.

 

“Media and entertainment professionals need to be able to seamlessly move signals between various equipment in the field, which requires reliable, high-quality conversion. AJA develops a broad range of Mini-Converters to support these needs, and we continue to advance our Mini-Converter feature set to help professionals adapt to whatever scenario the job might pose,” shared AJA President Nick Rashby. “AJA Mini-Config v2.26.4 brings a host of powerful new features and improvements that we’re excited to share with users.” 

 

Additional enhancements for AJA 4K2HD, Hi5-12G, Hi5-4K-Plus, and 12GM Mini-Converter models are also available via Mini-Config v.2.26.4. AJA recommends all AJA Mini-Converter users download the free update today from the Mini-Config Support Page. For more details about AJA’s Mini-Converter products, visit: www.aja.com/family/mini-converters.

 

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July 14, 2022

CineGear LA Technology Achievement Winners Announced & Atlanta Registration is Now Open

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It's official—October 7-8, 2022 the industry's most renowned southern industry event will return to Atlanta Georgia’s Trilith Studios (same studio, new name). Signups for attending the Hollywood-meets-southern-hospitality CineGear Expo are free at: https://www.cinegearexpo.com/atl-expo/atl-registration/

CineGear Expo is also pleased to announce the LA '22 Technical Achievement Award recipients. CineGear’s team of expert judges, representing multiple industry disciplines, examined each product submitted at the June CineGear Expo in Los Angeles. After weeks of extensive deliberation, they have selected worthy new motion picture gear in 12 product categories. 

 

The win in Camera Technology went to Sony Electronics for the SONY VENICE 2 camera system. In the Camera Accessories category, the award was given to Moonlighting Industries (designers: Miko Lazic, Henrik Lander, Oscar Thörn, Jonas Nockert, Andreas Persson, Andreas Wallberg, Mathias Farnebo, Örjan Söderberg, Lars-Olof Berg, and Michel Cardoso Teixeira) for the Moon Smart Focus rangefinder.

 

In the hotly competitive Optics category, the main award went to Angenieux for the Optimo Primes – Integrated Optical Palette (IOP) designed by Arnaud Esbelin. An Honorable Mention went to ZEISS for their Supreme Prime Radiance lenses.

 

The Support Technology prize went to Tilta for their Hydra-Arm Mini portable camera crane with an Honorabe Mention bestowed upon Motorized Precision (Designers: Sean Brown, Brian Davidson)

for their MP-AR motion control robotics tool. In the abundant Lighting Technology category there was a dead heat between Velvet USA for The Velvet Cyc 6 LED cyclorama light and the RuPixels Inc, RuFlex System (designer: Michael Kelly) for interactive lighting.

 

Post-Production Technology winner was Blackmagic Design for the DaVinci Resolve 18. Diety Microphones picked up the Sound Technology win for their TC-SL1 Wireless Timecode Slate (designer: Andrew Jones).

 

The Other Technologies category brought in two winners. SmallHD scored for their Vision 24 and Vision 17, 4K HDR Production Monitors. Filmmaking Research Lab (Designers: Lawrence Sher ASC, Alon Ziv, Bodhi Oser, Ethan Young) also took home a win for their ShotDeck filmmaking research website.

 

The CineGear 2022 esteemed panel of Tech Awards judges included: Jeff Siljenberg, Joe Lewis, Joshua Pines, Lawrence Sher, ASC, Sarah Priestnall, Ted Hayash and Peter Santoro.

 

For additional information on upcoming shows, industry vendors and happenings throughout the year visit www.cinegearexpo.com.

 

July 7, 2022

ZEISS Conversations with Steven Meizler

DP of The Queen's Gambit

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Tuesday July 19th at 12pm PST

 

This virtual ZEISS Conversation event is taking place with esteemed Emmy Award-
winning Director of Photography, Steven Meizler! Meizler is known for his work on TV
series such as, The Girlfriend Experience, Godless, The OA, and many more titles
including The White House Plumbers, an upcoming American political drama TV
miniseries. We'll chat about his experience using ZEISS Supreme Primes on all seven
episodes of "The Queen's Gambit," and get feedback on his collaboration with Director
Scott Frank.


Hear about how he developed his operating style based on many years working on
feature films as a first AC, as well as equipment choices.


To Register:

  • First 300 people to sign up will be accepted. Recorded session will be uploaded to @zeisslensesamericas on YouTube at a later date.

  • A Zoom link will be emailed to ticket holders upon registration for the event. Please check your spam folder for Zoom Webinar reminders.

Register HERE.

June 27, 2022

Top Honor for Women in Media WIM + ZEISS Altitude Awards Goes to Estzer Csepeli, HCA

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ZEISS hosted the Women in Media WIM + ZEISS Altitude Awards Ceremony on June 9 to celebrate the recipients of the prestigious annual honors. Held at Cine Gear Expo in the Los Angeles Convention Center, the air was thick with anticipation as the auditorium filled with nominees, WIM members, and guests.

 

The full house was greeted by Tema Staig, founder of Women in Media which is dedicated to promoting gender balance in the film and entertainment industries. Also on hand to help launch their new annual Altitude Awards collaboration was ZEISS' Tony Wisniewski, Senior Manager of Marketing and Anna Schmidt, Cinema Marketing for the Americas. 

 

Submissions were open to camera operators, gaffers, and cinematographers. Esteemed judges including ASC members Johnny Simmons, Tami Reiker, Alan Caso, Sandra Valde-Hansen, and David Harp as well as cinematographers, Laura Merians Gonçalves and Ana M. Amortegui, carefully surveyed the applicant's reels, supplemental materials, and artist statements.

 

On stage Staig named the Semi Finalists: Michelle Clementine, Jenny Desrosiers, Rachael Hastings, Crystal Kelley, Emilia Mendieta Córdova, Lucia Rinaldi, Elle Schneider, Aymae Sulick, Haley Watson, and Sarah Thomas Moffat. Then the finalists included: Jenn Gittings, Barbie Leung, Caitlin Machak, Sarah Phillips, Ashton Rae, and Jen White. All took home a brimming bag of filmmaking gear contributed by: Quasar Science, Rosco, Filmtools, and ShotDeck.

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Next Lawrence Sher ASC ("Joker," "Hangover," "Garden State") took the podium to award the WIM + ZEISS Altitude winners. ZEISS' First Prize $3,000 cash award, in addition to one week free use of ZEISS prime lenses, went to cinematographer Eszter Csepeli. A founding member of the Hungarian Cinematography Association (HCA), her body of work includes the Palme d’Or nominated short, The Execution, and the upcoming feature, The Flower of the Apple Tree. Second Prize $1,000 was awarded to cinematographer Jendra Jarnagin while Carolina Costa and Veronica Bouza took home $500 in addition to other generous prizes.

 

The evening concluded with a party for winners and guests sponsored by Frame.io and ZEISS.

 

To find out more about Women in Media (WIM) visit: https://womennmedia.com/ and #HireTheseWomen

 

For more about ZEISS contact www.zeiss.com/cine-democenter 

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About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 6.3 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2020).

 

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

 

With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 13 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

 

With over 32,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG. Further information at www.zeiss.com  

 

ZEISS Consumer Products

ZEISS Consumer Products combines the company's business with camera and cine lenses, binoculars, spotting scopes and hunting optics. The unit is allocated to the Consumer Markets segment and is represented at sites in Oberkochen and Wetzlar.

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June 22, 2022

From star-studded Hollywood film premieres and concerts to esports tournaments and reality shows, BC Live Productions helps bring the wow factor to live productions around the world. Musician-turned-live event producer, BC Live CEO Brett Collins founded the company out of his living room and has since grown it to include four locations in and around Los Angeles that offer a combination of on-site and remote live production services as well as gear rental. With a job that leaves no room for second takes, Collins has made AJA gear a go-to in the company’s ever-expanding kit. 

“We rely on a lot of AJA products that we source from Key Code Media, both in production and our rental pool. We use Fiber on a lot of projects so that we can transmit audio and video across longer distances, so FiDO Mini-Converters have been great for video transport; the four-channel throw down is super convenient,” noted Collins. “We also do a lot with KUMO routers, and the Ki Pro GO multi-channel H.264 HD recorders are fantastic for when clients want files right away – they can just grab the USB drive and go as soon as the program wraps.”

While the BC Live team initially developed remote workflows for its international corporate clients pre-pandemic, they quickly pivoted to offering remote kits as work on local in-person, on-site shows ceased. Demand for the remote kits skyrocketed, and the company’s solutions helped productions get back on air safely, from talk shows, game shows, and reality competitions, like “RuPaul’s Drag Race,” to content for the NBA and NFL. Using its AJA gear, the BC Live team can continue delivering high production value content remotely. 

“The pandemic challenged many production outfits, BC Live included, to embrace distributed ways of working, and now that people have realized that everyone doesn’t have to be in the same place to create content, it’s becoming easier to keep pace with consumer demand for content,” Collins explained. “As clients become more aware of new possibilities, however, the requests become a little more adventurous. We try to stay ahead of the curve and anticipate their asks, so that we’re always providing the best solutions possible. Part of that is evaluating new technologies and implementing them where it makes sense, like video over IP, which is now totally ubiquitous.”

“There are also endless instances where we need to spit out different flavors of video, which is easy to navigate with our AJA gear, even as we step into the 4K world. Our Ki Pro units are also super popular as rentals,” he added. “ In general, using AJA gives me comfort because I know they take their engineering seriously, and their tools hit the trifecta of metrics: price point, reliability, and elegance.”

One of BC Live’s largest undertakings to date was for an event celebrating the launch of “Arcane,” an animated Netflix series set in the universe of Riot Games’ “League of Legends,” which attracted 10 million viewers upon its debut. Collins and his team streamed the red carpet event to Twitch – which was held at Riot’s Santa Monica campus and featured a large dome with a projection map on the interior. Its team handled everything from the initial event broadcast to the live show premiere, and a re-broadcast for the European audience, streamed in 22 languages simultaneously. To pull it off, the team recorded the show in ProRes to a tower housing many AJA Ki Pro Ultra Plus recorders. One master video file was embedded with 22 different languages to stream out across an encoder farm, and each one of those was discretely recorded onto a Ki Pro. For the re-broadcast, the team wrote code to gang play the Ki Pros, and outputs were sent to different encoding channels to go to different regions.

As Collins looks to the future of live production, he’s keeping an eye on video over IP technology. He concluded, “Plugging in BNC is great for reliability, but with IP video, you can also include a lot of ancillary data, and it’s incredibly scalable. Fortunately, we have exceptional network engineers so adding IP capabilities has been relatively smooth and we’ve been able to thrive in the remote world. Each new venue or OB truck we interface with has their own set of connectivity protocols, so we need to be nimble and make sure we’re able to work with all kinds of formats. With gear from manufacturers like AJA, we’re well situated to navigate between protocols, platforms and codecs.”

About AJA Video Systems, Inc. 

Since 1993, AJA Video has been a leading manufacturer of video interface technologies, converters, digital video recording solutions and professional cameras, bringing high-quality, cost-effective products to the professional broadcast, video and post production markets. AJA products are designed and manufactured at our facilities in Grass Valley, California, and sold through an extensive sales channel of resellers and systems integrators around the world. For further information, please see our website at www.aja.com.

June 3, 2022

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Renowned lens giant ZEISS is pulling out the stops at Cine Gear Expo June 9, 10, and 11, 2022 with a host of activities and events dedicated to cinematography.

 

ZEISS Conversations kick-off Thursday, 3:45-4:45, in Petree Hall with a roundtable regarding how each artist achieves their special "look" and finding the right balance of art and technology. Moderated by ZEISS Cinematography’s Snehal Patel, panelists include Michael Dallatorre, Michelle Clementine and George Mooradian ASC.

 

Following at 5:30pm in room 515A ZEISS will host the Women in Media WIM +ZEISS Awards Ceremony to celebrate the semi-finalists, finalists, and announce the winners of the prestigious annual honors. Judges include ASC members Johnny Simmons, Tami Reiker, Alan Caso, Sandra Valde-Hansen, and David Harp as well as cinematographers, Laura Merians Gonçalves and Ana M. Amortegui. All Cine Gear Attendees are welcome.

 

Friday 4:30pm ZEISS Conversations continues in Petree Hall with cinematographer Eszter Csepeli. A founding member of the Hungarian Cinematography Association (HCA), she joins Snehal Patel to discuss her body of work, including the Palme d’Or nominated short, The Execution, as well as her upcoming feature, The Flower of the Apple Tree, lensed on ZEISS Supreme Primes.

 

Then Saturday at 3:00pm in Room 515A, Robert McLachlan, ASC, CSC stops by to talk about his cinematography on Game of Thrones, Lovecraft Country, Ray Donovan and Westworld and the upcoming series American Gigolo, filmed with Supremes, including the newest edition to the family, the 15mm.

 

Throughout the show in Cine Gear Booth #143 ZEISS will display their range of cine optics including the new wide 15mm T1.8 lens which completes the 14-lens Supreme Prime set. Attendees can also see the Supreme Prime Radiance family, known for stunning blue flare capability as well as CZ.2 full-frame Cinema Zooms and CP.3 cinematography lenses.

 

Also in the booth, the optics pioneer will demonstrate the new VFX studio software solution, ZEISS CinCraft Mapper that opens the door to a whole new workflow ecosystem. This groundbreaking digital service quickly and easily provides frame-accurate lens distortion and shading data essential to VFX for the most cinematic digital compositing and matchmoving.

 

For more information on ZEISS and links to online ZEISS Conversations visit:

www.zeiss.com/cine-democenter

 

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 6.3 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2020).

 

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

 

With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 13 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

 

With over 32,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG. Further information at www.zeiss.com  

 

ZEISS Consumer Products

ZEISS Consumer Products combines the company's business with camera and cine lenses, binoculars, spotting scopes and hunting optics. The unit is allocated to the Consumer Markets segment and is represented at sites in Oberkochen and Wetzlar.

May 24, 2022

OWC Brings on Farshid Tabrizi to Lead New Atlas Series Media Cards and Card Readers Product Lines

OWC Atlas Pro and Atlas Pro Ultra CFexpress Type-B memory cards are now shipping

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OWC®,a leading customer-focused creator of innovative solutions for over 30 years that have enabled individuals, businesses, creative professionals, and educators to get maximum usefulness from their technology investment, today announces it has tapped industry veteran Farshid Tabrizi to lead the new Atlas series of CFexpress cards, SD cards, and card readers. ​

Farshid Tabrizi brings the knowledge of over 30 years of experience in the high-tech industry building and leading successful business development, marketing, design, and manufacturing engineering organizations. A proven leader in the photo media storage ecosystem Farshid Tabrizi plans to expand the OWC storage media catalog with even more innovative products for years to come.
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​"OWC is the leader in workflow solutions that professional photographers and videographers depend on daily, " said Farshid Tabrizi, Sr. VP of Flash Memory & Media Development. I am thrilled to join the OWC team to deliver the highest quality and the most differentiated memory cards and readers to complement the existing products and solutions."

"We are so thrilled to have Farshid Tabrizi on staff with OWC," said Larry O'Connor, OWC Founder & CEO. "With his knowledge of the photography and storage industry, the sky is the limit on what new innovative products we can create for creative professionals. OWC will continue to increase our level of investment into cutting edge media storage and deepening our relationships and engagement within the video and photography industry."

OWC Atlas Pro CFexpress Type B cards are Now Shipping

The OWC Atlas Pro CFexpress Type-B cards are the perfect solution for reliably capturing RAW images and up to 8K footage of fast-moving sports, nature, and other action scenes in demanding locations. Rugged and OWC Beyond Fast™, these cards are ideal for professional photographers, videographers, and content creators. The OWC Atlas Pro CFexpress Type-B cards support up to 8K Capture, 1791 MB/s Peak Speed1, and XQD Compatible2. The OWC Atlas Pro™ CFexpress is available in 512GB, 1TB, and 2TB capacities, and the OWC Atlas Pro Ultra™ CFexpress is available in 320GB and 640GB capacities.

OWC Atlas Pro™ and Atlas Pro™ Ultra Highlights

  • Advanced: Utilizes the latest flash storage technologies to provide leading-edge performance, durability, and reliability

  • Efficient: Fast write speeds let you offload data to your computer for immediate file access and quicker post-production

  • Tough: Impact, bend, shock, UV ray, and x-ray resistant

  • Supportive: Compatible with the latest Canon, Nikon, PhaseOne and Panasonic cameras

  • Compliant: Fully meets CFexpress Type B 1.0 and 2.0 specifications

  • Worry-Free: Up to 5 Year OWC Limited Warranty

Pricing & Availability

  • The OWC Atlas Pro Ultra™ CFexpress is available now in 320GB and 640GB capacities starting at $399.00 on Macsales.com

  • The OWC Atlas Pro™ CFexpress is available now in 512GB, 1TB, and 2TB capacities starting at $349.00 on Macsales.com

Also available The OWC Atlas S Pro™ SD UHS-II V90 SD media card is available now in 64GB, 128GB, and 256GB capacities on Macsales.com, starting at $69.00

May 18, 2022

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Take, access, save, and share your data anywhere with any computer, tablet, and more, available in 250GB, 500GB, and 1TB capacities

OWC®,a leading customer-focused creator of innovative solutions for over 30 years that have enabled individuals, businesses, content professionals, and educators to get maximum usefulness from their technology investment, today introduced the OWC Envoy Pro mini.

The OWC Envoy Pro mini is a pocket-sized SSD with full-sized SSD performance and capacity for audio, photography, graphics, gaming, and general data storage/backup uses. Now, everyday users, students, mobile professionals, IT techs, and content creators can take, access, save, and share their data anywhere. The OWC Envoy Pro mini works with USB and Thunderbolt (USB-C) Macs, PCs, iPads, Chromebooks, Android tablets, and Surface devices made over the last 15 years. Available in 250GB, 500GB, and 1TB capacities and can access and transfer data with everything at up to 946MB/s real-world speed with Plug and Play ease.

Boot, Backup, Beats, and Blockbusters

Launch your OS and apps on a remote machine. Back up important data, a business presentation, or a classroom project. Capture some sweet drumbeats in a 24-track session or tracks from your DJ deck. Watch a blockbuster movie on a Smart TV 2, whatever your data desire. The Envoy Pro mini lets you do it all: 

  • Store photos, videos, movies, music, and documents

  • Consolidate files from multiple smaller drives for faster, more convenient access

  • Migrate data from an existing machine to a new computer

  • Free up space on a computer's internal drive to improve performance

  • Schedule Time Machine or File History backups of essential business data and irreplaceable personal photos ​

  • Create a secondary/portable OS boot drive

  • Explore, share, and travel with large Affinity Photo and Adobe Photoshop master files

  • Record tracks on a multitrack mixer

  • Utilize large sample libraries within audio projects

  • Create a portable Steam games library

  • Expand game storage of console gaming systems

Reads and Writes Mac and Win Files 

Using the Envoy Pro mini in a mixed Mac and Windows environment is remarkably easy with the addition of OWC’s MacDrive (sold separately). This seamless software runs in the background, so there is nothing to launch or learn. Just plug in the Envoy Pro mini, and not only do you have instant-read access, but full write access. MacDrive also includes powerful features that enable you to format and partition drives and repair fundamental disk issues.

OWC Envoy Pro mini Highlights

  • Universally compatible: plug and play with USB or Thunderbolt (USB-C) ports on Macs, PCs, iPads, Chromebooks, Android tablets, and Surface devices

  • Versatile: perfect for audio, photography, graphics, gaming, and general data storage/backup uses

  • Protective: Apple Time Machine and Windows File History ready

  • Game on: ideal for game storage with PlayStation and Xbox consoles

  • Entertainment center: watch videos, listen to music, and view pictures through your Smart TV

  • Bootable: Startup and launch apps in just seconds

  • Slim: keeps adjacent ports available for use

  • Pocket-sized: thumb drive-sized and bus-powered for easy transport and use anywhere

  • Wear and share: safety breakaway neck lanyard keeps drive at fingertip reach while a detachable end offers easy drive sharing between devices and other users

  • Silent: heat-dissipating machined aluminum housing for calm and quiet use

  • Worry-free: 3 Year OWC Limited Warranty

Pricing & Availability
​The OWC Envoy Pro mini is available for pre-order in 
250GB500GB, and 1TB capacities on Macsales.com, starting at $79.00.

May 12, 2022

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We're back virtually for another ZEISS Conversation event with Brendan Uegama! Brendan has an impressive list of interesting projects such as Moonshot, Child's Play, Van Helsing, Chilling Adventures of Sabrina, Truth Be Told, Riverdale and his upcoming series release, Iron Mike, which explores the career of heavyweight champion Mike Tyson.

Join us as we chat all things cinematography, from inspirations to lens choices on fan-favorite projects. We'll also hear from Brendan about how his ancestry inspired his art, and how that tied into his early career. We look forward to seeing your questions during the Q&A!

Wednesday May 18th at 12pm PST

Register HERE.

May 3, 2022

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ZEISS Cinematography introduces its first service of the new CinCraft ecosystem for the digital application of lens looks into compositing and matchmoving workflows.

 

With CinCraft Mapper, ZEISS presents a new digital service that quickly and easily provides frame-accurate lens distortion and shading data for the visual effects (VFX) industry. This data is essential for digital compositing and matchmoving in order to achieve a cinematic result that is as realistic and precise as possible. “Normally, lens grids must be recorded and processed in order to obtain this data – a process that is not only very time-consuming, but also error-prone and limited in scope,” explains Jonathan Demuth, Product Manager, Digital Cinematography at ZEISS. “With just a few clicks, CinCraft Mapper now provides this data directly on the basis of the metadata (lens type, focus distance, aperture) captured during film production. Lost clip metadata can also be added without difficulty. For compositing and matchmoving artists, this means that they can be sure they are not only receiving accurate data without having to rely on the preceding capture and workflow procedures, but also that the entire VFX process will be simplified and accelerated. The VFX studio also benefits directly from the more efficient workflow.”

 

Frame-accurate lens data for complex shots 

ZEISS CinCraft Mapper delivers precise, frame-accurate lens data with which complex shots with multiple and dynamic focusing distances, such as car chases, can be edited more easily, quickly and completely, without the need to make assumptions due to incomplete data. “CinCraft Mapper expands on the ZEISS eXtended Data (XD) technology that we introduced with the ZEISS Compact Prime CP.3 and have subsequently integrated into each new cine lens family,” adds Christophe Casenave, Head of Cinematography Products at ZEISS. “VFX artists no longer have to rely only on eXtended Data generated by lens and camera equipment on set. Now additional and historic lens family shading and distortion data can also be provided by the CinCraft Mapper service. At the same time, the service is also compatible with the existing XD technology.” CinCraft Mapper delivers industry standard ST Maps for distortion and Multiply Maps for shading. These can be used directly in compositing and matchmoving software such as Nuke, Flame, and 3DEqualizer. 

 

“Mapper is just the beginning for our CinCraft ecosystem. We are already looking forward to being able to offer even more services in the future, which will provide a broad range of aspects of lens looks for VFX and other applications,” concludes Casenave.

For further information and availability about ZEISS CinCraft Mapper and the possibility of testing the service with a free start budget visit https://cincraft.zeiss.com/us/mapper.

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 6.3 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2020).

 

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

 

With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 13 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

 

With over 32,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG. Further information at www.zeiss.com.

  

ZEISS Consumer Products

ZEISS Consumer Products combines the company's business with camera and cine lenses, binoculars, spotting scopes and hunting optics. The unit is allocated to the Consumer Markets segment and is represented at sites in Oberkochen and Wetzlar.

April 21, 2022

OWC®,a leading customer-focused creator of innovative solutions for over 30 years that have enabled individuals, businesses, content professionals, and educators to get maximum usefulness from their technology investment, today introduced its itinerary for NAB 2022, which will be in Las Vegas on April 23-27, 2022, at the Las Vegas Convention Center.  


OWC is thrilled to showcase several innovative new storage system upgrades that deliver blazing transfer speeds and unparalleled reliability for media professionals with storage-intensive workflows. For those attending NAB, visit booth C3836 in the Central Hall to see all these new solutions and existing award-winning dock, hub, and software staples. OWC’s focus is to get a lot of the infrastructure technology out of the way so you can focus on what drives you.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Jellyfish R24
OWC is proud to introduce the R24 as the flagship product of its Jellyfish lineup. The Jellyfish R24 redefines what a rack-mounted server for video teams should be. Built with 24 bays of HDD storage and up to 432 TB (expandable to over 1.5 Petabytes), the R24 comes with 512 GB of RAM and 2 TB of SSD cache and 8 TB of NVME cache pool. The R24 is guaranteed to make sure your professional video editors are editing together at the speed of thought. There is no rack-mounted NAS server on the market with more power or better designed for what video teams do. Combining that with the same plug-and-play ease of use and software that the rest of the Jellyfish models have, the R24 becomes the perfect server to build your content team around.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Jellyfish Mobile
Known worldwide as the gold standard portable NAS for video teams, The Jellyfish Mobile is your plug-and-play, easy-to-use best friend for your small in-house or on-the-go content team. The Jellyfish Mobile is a complete gamechanger for your team's video workflow. With no IT, you can easily connect to 14 10G or 1G video editors and spread up to 2300 MB/s in real-world video speed to them.

 

 

OWC Flex 1U4
The OWC Flex 1U4 is a highly flexible, professional-grade, 4-bay Thunderbolt storage and docking solution designed for rackmount workflows. Media professionals can utilize a mix of 2.5 or 3.5-inch SATA/SAS and U.2/M.2 NVMe drives in the hot-swappable drive bays. Connect gear, including additional storage, displays, and more, and charge mobile devices with seven Thunderbolt and USB ports. To customize your workflow, add an audio/video capture, 10Gb Ethernet networking, SSD storage, hardware RAID, or I/O card to the PCIe slot.

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Copy That for Mac
Once you’ve captured your footage,  you need to quickly and accurately transfer your hard work to backups, editors, producers, and directors. Copy That for Mac is OWC’s latest workflow tool built to accomplish this task. Copy That streamlines the ingest process with lighting fast, verified copies of your files from RED, Blackmagic, ARRI cameras, and other storage media. Copy That handles everything from checksum copies to simultaneous transfers to multiple storage solutions. When it is time to move from location to editing, Copy That gets your data there fast and secure.

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OWC Thunderbolt Pro Dock 

The OWC Thunderbolt Pro Dock is designed specifically for professional video, audio, and photography workflows requiring the fastest docking connections. Send volumes of audio in real-time with AVB 10Gb/s Ethernet. Ingest RAW photos at up to 1630MB/s with CFexpress and SD card readers. Transfer a day’s 4K video shoot up to 90% faster. View projects in greater detail with an 8K display. Get the most from your peripherals and keep everything tidy with four USB 10Gb/s ports. When you need the best to be your best, the OWC Thunderbolt Pro Dock has you covered.

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OWC Atlas Pro™ and Atlas Pro™ Ultra

The OWC Atlas Pro and Atlas Pro™ Ultra CFexpress Type B memory cards are rugged, and OWC Beyond Fast™ with peak speeds up to 1791MB/s. They're ideal for professional photographers, videographers, and content creators who need to capture every crucial moment confidently at one-time events like concerts, sporting events, and film sets. The Atlas Pro Ultra is ready for rapid-fire burst mode and high resolution 8K video capture with sustained 1533MB/s (640GB) or 1667MB/s (320GB) write speeds.

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OWC Atlas S Pro™

OWC flash storage solutions are put through intensive performance testing so video and photo professionals can depend on real-world speeds in their workflows. Truthfully listing Atlas S Pro cards for reliable performance up to 276MB/s write and 290MB/s read speeds defines our commitment to the "OWC Difference," which ensures you'll be completely satisfied these SD UHS-II V90 cards will deliver the performance you are counting on.

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OWC Atlas FXR
Sized similarly to a credit card, the OWC Atlas FXR is the smallest Thunderbolt CFexpress card reader and easily fits into the smallest camera bag. The OWC Atlas FXR allows you to transfer video footage and photos from CFExpress (Type-B) cards on location, in the studio, or at the edit suite to virtually any Thunderbolt or USB port-equipped computer or tablet at over 1500MB/s speed. You can pack more accessories to help capture those unforgettable moments.

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OWC Mercury Pro LTO

This easily integrated tape backup and archiving solution is a mission-critical requirement for protecting and preserving vast volumes of data for more extended periods with the familiar drag-and-drop operation and better economies of scale than disk-based storage. The OWC Mercury Pro LTO is the answer to this challenge and is now available with LTO-9. Ruggedly small with a built-in handle, the Mercury Pro LTO can go on-set or move among studio, department, or office computers for a shared data protection solution. Configurable by adding up to a 16TB SSD in the universal 2.5/3.5-inch drive expansion bay and expandable by utilizing the second Thunderbolt 3 port to add up to five additional Thunderbolt devices, or your choice of a USB-C or DisplayPort device. See more with the DisplayPort 1.4 for connecting to an 8K display. Charge while working 85W of notebook charging. Also available in LTO 8.

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Jupiter Callisto
If you're in the market for a do-it-all server that you can configure precisely around your needs, OWC made the Jupiter for you. The Jupiter Callisto is the perfect server for DIY'ers who want to design their own NAS, small businesses, and teams who need a nearline backup solution for their Jellyfish. A powerful, highly configurable, affordable NAS solution, OWC Jupiter units come standard with (2) 10G ports and can be purchased from 64TB to 288TB of capacity.

Pricing & Availability

  • Jellyfish by OWC is available now on Macsales.com

  • OWC Flex 1U4 is available now on Macsales.com starting at $1899.00

  • OWC Thunderbolt Pro Dock is coming soon on Macsales.com for $399.00

  • OWC Copy That for Mac is currently available for download as a public beta

  • OWC Mercury Pro LTO is available now on Macsales.com starting at $4699.00

  • OWC Atlas S Pro™ SD UHS-II V90 SD media card is available now in 32GB, 64GB, 128GB, and 256GB capacities on Macsales.com starting at $39.00

  • OWC Atlas Pro™ CFexpress is available now on Macsales.com in 512GB, 1TB, and 2TB capacities

  • OWC Atlas Pro Ultra™ CFexpress will be available at the end of the month on Macsales.com in 320GB and 640GB capacities

  • OWC Atlas FXR will be available in Q2 2022

  • OWC Jupiter Callisto is available now on Macsales.com

About OWC
Other World Computing (OWC), founded in 1988, is committed to supporting and inspiring the imagination of Mac and PC enthusiasts throughout the world through sustainable innovation, exemplary customer service, and American design. An entire spectrum of easy, DIY upgrade and expansion possibilities await 
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Performance Upgrade Kits solutions. All backed with step-by-step videos and a global support team. Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. We have a long-term outlook on everything we do and believe in making a better world. From the home desktop to the enterprise rack, the corporate backup to secure medical data, the recording studio to the motion picture set, and beyond, there should be no compromise, and that is why OWC is here.

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April 20, 2022

AJA Delivers New Streaming, 12G-SDI, IP, HDR, and Data Management Solutions and Upgrades Ahead of NAB 2022

New HELO Plus H.264 streamer/recorder, OG-FiDO-2T-12G and OG-FiDO-T-12G-ST openGear® converters, and additional updates debut

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Grass Valley, CA (April 20, 2022) – AJA Video Systems today unveiled a range of powerful new solutions and updates targeted at streamlining broadcast, production, post, and proAV workflows to deliver high-resolution, HDR, and high raster content with greater ease and efficiency. New releases include the launch of HELO Plus, a compact, next-generation H.264 streaming and recording device with an advanced feature set, and a pair of openGear® 12G-SDI to fiber converters for simple transport of high-bandwidth signals up to 10km. AJA also announced feature-rich updates for its production-proven lineup of solutions, including FS4 v3.0 with advanced HDR workflow support; BRIDGE LIVE v1.13 with synchronous multi-channel transport for SDI backhaul or cloud contribution; BRIDGE NDI 3G v1.5 with new NDI® 5 support; and Diskover Media Edition v2.0, featuring new plugins for the Telestream GLIM and Vantage software.

 

HELO Plus

AJA extended its line of H.264 streaming and recording devices with the debut of HELO Plus, designed to help video professionals achieve a higher production value with greater cost efficiency and a smaller gear footprint. Dual streaming outputs allow users to create assets with different parameter settings per output (bit rate, GOP length, frame rate, picture geometry, b-frame cadence, etc.), and feed each into one of two destinations, so that they can easily create assets with different parameter settings from a single input or layered imagery from both inputs with built-in graphics abilities. HELO Plus users can also select either of the encoders to drive USB, SD card, or NAS recording, and can include the output of the graphics layout compositions. Additional features include SRT support, improved scheduling options and device operation, and group control for triggered start/stop operations with Ki Pro Ultra 12G. 

 

OG-FiDO-2T-12G and OG-FiDO-T-12G-ST

A pair of new openGear®-compatible 12G-SDI to fiber conversion solutions are now available, including OG-FiDO-2T-12G, a dual-channel 12G-SDI to fiber transmitter that supports conversion of two independent channels of baseband 12G-SDI to LC fiber for simple transport of signals up to 10km. The new OG-FiDO-T-12G-ST supports single-channel 12G-SDI to fiber conversion, enabling the transport of a single 12G-SDI baseband signal over ST fiber for remote or long-distance workflows. Both new models support HDR video, feature industry-wide compatibility with certified openGear products, and support Ross DashBoard software for remote control and monitoring.

 

FS4 3.0

AJA’s FS4 4K/UltraHD and multi-channel HD frame synchronizer and up/down/cross converter received a new v3.0 firmware update. Loaded with new feature improvements, the free update offers support for advanced HDR workflows, including the ability to configure the HDR components of the SDI output VPID on a channel-by-channel basis – vital for improved VPID management – and new HDR test patterns. FS4 v3.0 also increases the frame buffering depth from 6 to 20 frames, offers enhanced ancillary data management, and features improved overall usability.

 

BRIDGE LIVE v1.13

BRIDGE LIVE v1.13 is a feature-rich software update for AJA’s multi-channel UltraHD and HD live video solution for remote production, contribution, collaboration, streaming, and delivery. For multi-camera workflows across a pair or multiple units, BRIDGE LIVE v1.13 introduces new multi-channel synchronous transport for SDI backhaul or cloud contribution, enabling separate UltraHD or HD channels to be transmitted and received in sync. The update also adds dual-channel UltraHD support to enable full bi-directional UltraHD exchange, and multichannel end-to-end HDR support over SDI to preserve full image parameters during transport from site-to-site.

 

BRIDGE NDI 3G v1.5

A new v1.5 update for BRIDGE NDI 3G is now available, which brings new NDI® 5 support and a host of performance enhancements to AJA’s high-performance gateway appliance for high-density conversion to/from SDI and NewTek’s NDI® video over IP protocol. BRIDGE NDI 3G v1.5 further introduces discovery server compatibility, new low-latency settings for time critical workflows, timecode support, expanded system time options, and dynamic connection bandwidth sensing for remote management.

 

Diskover Media Edition v2.0

Diskover Media Edition v2.0 is the first update for AJA’s data management software that allows media and entertainment professionals to easily search, find, and analyze media assets and associated metadata from on-premises, remote, and cloud storage. The free update includes plug-ins for the Telestream GLIM remote media player, helping creative professionals quickly preview media files in high resolution with color accuracy via any web browser, and for the Telestream Vantage media processing platform to simplify media transcoding and generating proxy files and deliverable packages. Diskover Media Edition v2.0 also adds security enhancements to safeguard assets and streamline file searches.

 

More details about each new product and update are available on the AJA website.

 

About AJA Video Systems, Inc.

Since 1993, AJA Video has been a leading manufacturer of video interface technologies, converters, digital video recording solutions and professional cameras, bringing high-quality, cost-effective products to the professional, broadcast, and post-production markets. AJA products are designed and manufactured at our facilities in Grass Valley, California, and sold through an extensive sales channel of resellers and systems integrators around the world. For further information, please see our website at www.aja.com.

 

All trademarks and copyrights referenced herein belong to their respective companies.

April 20, 2022

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At NAB 2022 ZEISS will show their high-end cine optics including the US introduction of the new wide 15mm T1.8 lens which completes the 14 lens Supreme Prime set. Attendees can also experience the Supreme Prime Radiance family, known for its ability to produce stunning blue flares. Glass enthusiasts can also check out the CZ.2 full-frame Cinema Zooms and CP.3 cinematography lenses as well as an array of optics for videography.

 

Also being premiered is a brand new VFX studio software solution that opens the door to a whole new workflow ecosystem. The team from ZEISS Oberkochen will be on hand to take guests through this groundbreaking digital solution.

 

Known for its educational Cinematography Conversations series, ZEISS will host four informative "Conversations" at their booth in the Central Hall which will also be live streamed.

 

The first of the ZEISS Conversations at NAB, kicks off on Sunday 4/24 at 2 p.m. with "Meet the ZEISS Supreme Prime 15mm." For this long-awaited product unveiling, ZEISS' Head of Products and Sales—Cinematography, Christophe Casenave, introduces the final focal length in the Supreme Prime family. DP Matt Ryan will round out the conversation by relaying his experiences shooting with the rest of family and give his insights on the new 15mm. YouTube https://youtu.be/fHuSjKYr68A.

 

The second ZEISS Conversation, "Celebrating Women in Cinema" will take place, Monday 4/25 at noon. Tema Staig, Executive Director of Women in Media moderates a conversation with DP and owner of boutique LA rental house BE CINE—Bianca Halpern. They will explore Halpern's career journey and new opportunities for women including WIM’s new ZEISS Altitude Award. YouTube https://youtu.be/bdtdgzvMrSo.

 

On Monday, at 2 p.m. ZEISS Conversations interviews Serguei Saldívar Tanaka, AMC. Mexico's esteemed cinematographer will discuss past projects and dive into discussion about the upcoming series, Horario Estelar. He will also speak about using Supreme Prime Radiance lenses to get his distinctive look on the action-thriller. YouTube https://youtu.be/irQMOHoJPJU.

 

The final ZEISS Conversation at NAB, "A Flare for ZEISS Supreme Radiance Lenses", will be held 4/26 at 2 p.m. Snehal Patel, Head of Cinema Sales, Americas at ZEISS will present a technical discussion of Radiance development, flare creation and flare characteristics. It will conclude with an audience Q&A. YouTube https://youtu.be/m4vIsxUReck.

 

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 6.3 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2020).

 

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

 

With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 13 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

 

With over 32,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG. Further information at www.zeiss.com.  

 

ZEISS Consumer Products

ZEISS Consumer Products combines the company's business with camera and cine lenses, binoculars, spotting scopes and hunting optics. The unit is allocated to the Consumer Markets segment and is represented at sites in Oberkochen and Wetzlar.

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April 12, 2022

AJA Unleashes New Firmware for openGear Cards

Updates streamline modern production workflows with new HDR metadata pass-through functionality, improved immersive audio support, and more for select AJA openGear solutions

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Grass Valley, CA (April 12, 2022) – AJA Video Systems today released feature-rich firmware updates for OG-Hi5-4K-Plus, OG-HA5-4K, OG-4K2HD, and OG-12GM openGear cards. Building on AJA’s latest Mini-Config v2.26.3 software update for its Mini-Converter line, the new releases help production professionals maintain the integrity of signals and better manage associated metadata as they move throughout the chain. Available as free downloads from the AJA support page, OG-Hi5-4K-Plus v1.6.2, OG-HA5-4K v1.6.2, OG-4K2HD v1.5.2 and OG-12GM v1.2.2 include powerful new enhancements such as HDR VPID pass-through, BT.2020 and dual-link support, Dolby Audio compatibility, and more.

 

HDR is quickly evolving into a production standard, requiring more metadata from SDR and HDR equipment to be carried throughout the chain. The new firmware releases reduce the opportunity for color and brightness errors during this process via new VPID metadata pass-through for each openGear card with optional override functionality. Automating HDR metadata pass-through, the new improvement makes it easier for upstream equipment to generate HDR metadata and pass it to downstream equipment, without having it stripped or manually configured along the way. Additional feature updates include automatic infoframe generation, and custom HDMI metadata and mastering display information generation for HDMI outputs, which streamline the movement of metadata between SDI and HDMI equipment for simpler workflows and troubleshooting. OG-Hi5-4K-Plus and OG-HA5-4K also gain additional HDR capabilities with color space converter support for BT.2020.

 

Growing consumer adoption of Dolby Atmos audio sound systems has also driven more use of immersive audio technology in the field, yet pipelines often comprise a range of audio types such as stereo, Dolby Digital, and Dolby Digital Plus. As the audio is processed and rendered between equipment, loss of data is a risk, but OG-Hi5-4K-Plus v1.6.1 preserves embedded audio pass-through for Dolby Digital and Dolby Digital Plus compressed audio – including DD+ Atmos immersive sound. This allows professionals to monitor and validate that the immersive audio being produced is reaching end viewers. 

 

In addition to immersive audio upgrades, the firmware releases bring dual-link support for 2x 1.5G outputs to OG-HA5-4K, and 2x 6G, 2x 3G, and 2x 1.5G input and output format support to OG-12GM. 

 

“openGear-compatible conversion technology is in high demand, as video professionals across industries look for simpler ways to produce high-end audio and visual content for remote and streaming workflows, live events, post-production, and beyond. To aid in this pursuit, we’ve extended the capabilities of our production-proven openGear cards to support the latest industry standards, including HDR, WCG and BT.2020 color spaces and Dolby Atmos,” shared Nick Rashby, President, AJA Video Systems. “These new improvements are designed to help professionals keep HDR and immersive audio signals and metadata intact as they move throughout various equipment in the production chain, ultimately ensuring a more pristine viewer experience.”

 

Pricing and Availability

OG-Hi5-4K-Plus v1.6.2, OG-HA5-4K v1.6.2, OG-4K2HD v1.5.2, and OG-12GM v1.2.2 firmware updates are now available as free downloads from AJA’s support page. For more information on AJA’s full range of openGear solutions, visit: www.aja.com/family/opengear. 

 

About AJA Video Systems, Inc.

Since 1993, AJA Video has been a leading manufacturer of video interface technologies, converters, digital video recording solutions and professional cameras, bringing high-quality, cost-effective products to the professional, broadcast and post-production markets. AJA products are designed and manufactured at our facilities in Grass Valley, California, and sold through an extensive sales channel of resellers and systems integrators around the world. For further information, please see our website at www.aja.com.

April 5, 2022

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ZEISS introduces the Supreme Prime 15mm T1.8 to complete the successful Supreme Prime lens set, renowned for outstanding quality, light weight, and cinematic look. The 14-piece cine lens series ranges from 15 to 200mm with maximum apertures of T1.5 to T2.2. ZEISS covers a full range of focal lengths in demand by cinematographers from around the world. The new 15mm lens rounds out the lineup providing an extremely wide-angle view and a maximum aperture of T1.8. “This 15mm lens is the final piece of the puzzle that many cinematographers have been waiting for,” reports Christophe Casenave, responsible for cinematography products at ZEISS. 

 

The ZEISS Supreme Primes cover a wide range of camera sensors. Thanks to their broad compatibility with current camera models, such as the Sony Venice 2, the ARRI Alexa Mini LF and the RED Monstro, and their high-quality workmanship and rugged design, Supreme Primes can be used in a wide variety of situations. Snehal Patel, Head of Cinema Sales, Americas, says, “The new Supreme Prime 15mm is a long awaited addition to the Supreme Prime line of lenses. It offers cinematographers a nice look, with pleasing characteristics and a wide choice