Sponsor News

 

June 27, 2022

Top Honor for Women in Media WIM + ZEISS Altitude Awards Goes to Estzer Csepeli, HCA

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ZEISS hosted the Women in Media WIM + ZEISS Altitude Awards Ceremony on June 9 to celebrate the recipients of the prestigious annual honors. Held at Cine Gear Expo in the Los Angeles Convention Center, the air was thick with anticipation as the auditorium filled with nominees, WIM members, and guests.

 

The full house was greeted by Tema Staig, founder of Women in Media which is dedicated to promoting gender balance in the film and entertainment industries. Also on hand to help launch their new annual Altitude Awards collaboration was ZEISS' Tony Wisniewski, Senior Manager of Marketing and Anna Schmidt, Cinema Marketing for the Americas. 

 

Submissions were open to camera operators, gaffers, and cinematographers. Esteemed judges including ASC members Johnny Simmons, Tami Reiker, Alan Caso, Sandra Valde-Hansen, and David Harp as well as cinematographers, Laura Merians Gonçalves and Ana M. Amortegui, carefully surveyed the applicant's reels, supplemental materials, and artist statements.

 

On stage Staig named the Semi Finalists: Michelle Clementine, Jenny Desrosiers, Rachael Hastings, Crystal Kelley, Emilia Mendieta Córdova, Lucia Rinaldi, Elle Schneider, Aymae Sulick, Haley Watson, and Sarah Thomas Moffat. Then the finalists included: Jenn Gittings, Barbie Leung, Caitlin Machak, Sarah Phillips, Ashton Rae, and Jen White. All took home a brimming bag of filmmaking gear contributed by: Quasar Science, Rosco, Filmtools, and ShotDeck.

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Next Lawrence Sher ASC ("Joker," "Hangover," "Garden State") took the podium to award the WIM + ZEISS Altitude winners. ZEISS' First Prize $3,000 cash award, in addition to one week free use of ZEISS prime lenses, went to cinematographer Eszter Csepeli. A founding member of the Hungarian Cinematography Association (HCA), her body of work includes the Palme d’Or nominated short, The Execution, and the upcoming feature, The Flower of the Apple Tree. Second Prize $1,000 was awarded to cinematographer Jendra Jarnagin while Carolina Costa and Veronica Bouza took home $500 in addition to other generous prizes.

 

The evening concluded with a party for winners and guests sponsored by Frame.io and ZEISS.

 

To find out more about Women in Media (WIM) visit: https://womennmedia.com/ and #HireTheseWomen

 

For more about ZEISS contact www.zeiss.com/cine-democenter 

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About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 6.3 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2020).

 

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

 

With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 13 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

 

With over 32,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG. Further information at www.zeiss.com  

 

ZEISS Consumer Products

ZEISS Consumer Products combines the company's business with camera and cine lenses, binoculars, spotting scopes and hunting optics. The unit is allocated to the Consumer Markets segment and is represented at sites in Oberkochen and Wetzlar.

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June 22, 2022

From star-studded Hollywood film premieres and concerts to esports tournaments and reality shows, BC Live Productions helps bring the wow factor to live productions around the world. Musician-turned-live event producer, BC Live CEO Brett Collins founded the company out of his living room and has since grown it to include four locations in and around Los Angeles that offer a combination of on-site and remote live production services as well as gear rental. With a job that leaves no room for second takes, Collins has made AJA gear a go-to in the company’s ever-expanding kit. 

“We rely on a lot of AJA products that we source from Key Code Media, both in production and our rental pool. We use Fiber on a lot of projects so that we can transmit audio and video across longer distances, so FiDO Mini-Converters have been great for video transport; the four-channel throw down is super convenient,” noted Collins. “We also do a lot with KUMO routers, and the Ki Pro GO multi-channel H.264 HD recorders are fantastic for when clients want files right away – they can just grab the USB drive and go as soon as the program wraps.”

While the BC Live team initially developed remote workflows for its international corporate clients pre-pandemic, they quickly pivoted to offering remote kits as work on local in-person, on-site shows ceased. Demand for the remote kits skyrocketed, and the company’s solutions helped productions get back on air safely, from talk shows, game shows, and reality competitions, like “RuPaul’s Drag Race,” to content for the NBA and NFL. Using its AJA gear, the BC Live team can continue delivering high production value content remotely. 

“The pandemic challenged many production outfits, BC Live included, to embrace distributed ways of working, and now that people have realized that everyone doesn’t have to be in the same place to create content, it’s becoming easier to keep pace with consumer demand for content,” Collins explained. “As clients become more aware of new possibilities, however, the requests become a little more adventurous. We try to stay ahead of the curve and anticipate their asks, so that we’re always providing the best solutions possible. Part of that is evaluating new technologies and implementing them where it makes sense, like video over IP, which is now totally ubiquitous.”

“There are also endless instances where we need to spit out different flavors of video, which is easy to navigate with our AJA gear, even as we step into the 4K world. Our Ki Pro units are also super popular as rentals,” he added. “ In general, using AJA gives me comfort because I know they take their engineering seriously, and their tools hit the trifecta of metrics: price point, reliability, and elegance.”

One of BC Live’s largest undertakings to date was for an event celebrating the launch of “Arcane,” an animated Netflix series set in the universe of Riot Games’ “League of Legends,” which attracted 10 million viewers upon its debut. Collins and his team streamed the red carpet event to Twitch – which was held at Riot’s Santa Monica campus and featured a large dome with a projection map on the interior. Its team handled everything from the initial event broadcast to the live show premiere, and a re-broadcast for the European audience, streamed in 22 languages simultaneously. To pull it off, the team recorded the show in ProRes to a tower housing many AJA Ki Pro Ultra Plus recorders. One master video file was embedded with 22 different languages to stream out across an encoder farm, and each one of those was discretely recorded onto a Ki Pro. For the re-broadcast, the team wrote code to gang play the Ki Pros, and outputs were sent to different encoding channels to go to different regions.

As Collins looks to the future of live production, he’s keeping an eye on video over IP technology. He concluded, “Plugging in BNC is great for reliability, but with IP video, you can also include a lot of ancillary data, and it’s incredibly scalable. Fortunately, we have exceptional network engineers so adding IP capabilities has been relatively smooth and we’ve been able to thrive in the remote world. Each new venue or OB truck we interface with has their own set of connectivity protocols, so we need to be nimble and make sure we’re able to work with all kinds of formats. With gear from manufacturers like AJA, we’re well situated to navigate between protocols, platforms and codecs.”

About AJA Video Systems, Inc. 

Since 1993, AJA Video has been a leading manufacturer of video interface technologies, converters, digital video recording solutions and professional cameras, bringing high-quality, cost-effective products to the professional broadcast, video and post production markets. AJA products are designed and manufactured at our facilities in Grass Valley, California, and sold through an extensive sales channel of resellers and systems integrators around the world. For further information, please see our website at www.aja.com.

June 3, 2022

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Renowned lens giant ZEISS is pulling out the stops at Cine Gear Expo June 9, 10, and 11, 2022 with a host of activities and events dedicated to cinematography.

 

ZEISS Conversations kick-off Thursday, 3:45-4:45, in Petree Hall with a roundtable regarding how each artist achieves their special "look" and finding the right balance of art and technology. Moderated by ZEISS Cinematography’s Snehal Patel, panelists include Michael Dallatorre, Michelle Clementine and George Mooradian ASC.

 

Following at 5:30pm in room 515A ZEISS will host the Women in Media WIM +ZEISS Awards Ceremony to celebrate the semi-finalists, finalists, and announce the winners of the prestigious annual honors. Judges include ASC members Johnny Simmons, Tami Reiker, Alan Caso, Sandra Valde-Hansen, and David Harp as well as cinematographers, Laura Merians Gonçalves and Ana M. Amortegui. All Cine Gear Attendees are welcome.

 

Friday 4:30pm ZEISS Conversations continues in Petree Hall with cinematographer Eszter Csepeli. A founding member of the Hungarian Cinematography Association (HCA), she joins Snehal Patel to discuss her body of work, including the Palme d’Or nominated short, The Execution, as well as her upcoming feature, The Flower of the Apple Tree, lensed on ZEISS Supreme Primes.

 

Then Saturday at 3:00pm in Room 515A, Robert McLachlan, ASC, CSC stops by to talk about his cinematography on Game of Thrones, Lovecraft Country, Ray Donovan and Westworld and the upcoming series American Gigolo, filmed with Supremes, including the newest edition to the family, the 15mm.

 

Throughout the show in Cine Gear Booth #143 ZEISS will display their range of cine optics including the new wide 15mm T1.8 lens which completes the 14-lens Supreme Prime set. Attendees can also see the Supreme Prime Radiance family, known for stunning blue flare capability as well as CZ.2 full-frame Cinema Zooms and CP.3 cinematography lenses.

 

Also in the booth, the optics pioneer will demonstrate the new VFX studio software solution, ZEISS CinCraft Mapper that opens the door to a whole new workflow ecosystem. This groundbreaking digital service quickly and easily provides frame-accurate lens distortion and shading data essential to VFX for the most cinematic digital compositing and matchmoving.

 

For more information on ZEISS and links to online ZEISS Conversations visit:

www.zeiss.com/cine-democenter

 

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 6.3 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2020).

 

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

 

With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 13 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

 

With over 32,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG. Further information at www.zeiss.com  

 

ZEISS Consumer Products

ZEISS Consumer Products combines the company's business with camera and cine lenses, binoculars, spotting scopes and hunting optics. The unit is allocated to the Consumer Markets segment and is represented at sites in Oberkochen and Wetzlar.

May 24, 2022

OWC Brings on Farshid Tabrizi to Lead New Atlas Series Media Cards and Card Readers Product Lines

OWC Atlas Pro and Atlas Pro Ultra CFexpress Type-B memory cards are now shipping

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OWC®,a leading customer-focused creator of innovative solutions for over 30 years that have enabled individuals, businesses, creative professionals, and educators to get maximum usefulness from their technology investment, today announces it has tapped industry veteran Farshid Tabrizi to lead the new Atlas series of CFexpress cards, SD cards, and card readers. ​

Farshid Tabrizi brings the knowledge of over 30 years of experience in the high-tech industry building and leading successful business development, marketing, design, and manufacturing engineering organizations. A proven leader in the photo media storage ecosystem Farshid Tabrizi plans to expand the OWC storage media catalog with even more innovative products for years to come.
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​"OWC is the leader in workflow solutions that professional photographers and videographers depend on daily, " said Farshid Tabrizi, Sr. VP of Flash Memory & Media Development. I am thrilled to join the OWC team to deliver the highest quality and the most differentiated memory cards and readers to complement the existing products and solutions."

"We are so thrilled to have Farshid Tabrizi on staff with OWC," said Larry O'Connor, OWC Founder & CEO. "With his knowledge of the photography and storage industry, the sky is the limit on what new innovative products we can create for creative professionals. OWC will continue to increase our level of investment into cutting edge media storage and deepening our relationships and engagement within the video and photography industry."

OWC Atlas Pro CFexpress Type B cards are Now Shipping

The OWC Atlas Pro CFexpress Type-B cards are the perfect solution for reliably capturing RAW images and up to 8K footage of fast-moving sports, nature, and other action scenes in demanding locations. Rugged and OWC Beyond Fast™, these cards are ideal for professional photographers, videographers, and content creators. The OWC Atlas Pro CFexpress Type-B cards support up to 8K Capture, 1791 MB/s Peak Speed1, and XQD Compatible2. The OWC Atlas Pro™ CFexpress is available in 512GB, 1TB, and 2TB capacities, and the OWC Atlas Pro Ultra™ CFexpress is available in 320GB and 640GB capacities.

OWC Atlas Pro™ and Atlas Pro™ Ultra Highlights

  • Advanced: Utilizes the latest flash storage technologies to provide leading-edge performance, durability, and reliability

  • Efficient: Fast write speeds let you offload data to your computer for immediate file access and quicker post-production

  • Tough: Impact, bend, shock, UV ray, and x-ray resistant

  • Supportive: Compatible with the latest Canon, Nikon, PhaseOne and Panasonic cameras

  • Compliant: Fully meets CFexpress Type B 1.0 and 2.0 specifications

  • Worry-Free: Up to 5 Year OWC Limited Warranty

Pricing & Availability

  • The OWC Atlas Pro Ultra™ CFexpress is available now in 320GB and 640GB capacities starting at $399.00 on Macsales.com

  • The OWC Atlas Pro™ CFexpress is available now in 512GB, 1TB, and 2TB capacities starting at $349.00 on Macsales.com

Also available The OWC Atlas S Pro™ SD UHS-II V90 SD media card is available now in 64GB, 128GB, and 256GB capacities on Macsales.com, starting at $69.00

May 18, 2022

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Take, access, save, and share your data anywhere with any computer, tablet, and more, available in 250GB, 500GB, and 1TB capacities

OWC®,a leading customer-focused creator of innovative solutions for over 30 years that have enabled individuals, businesses, content professionals, and educators to get maximum usefulness from their technology investment, today introduced the OWC Envoy Pro mini.

The OWC Envoy Pro mini is a pocket-sized SSD with full-sized SSD performance and capacity for audio, photography, graphics, gaming, and general data storage/backup uses. Now, everyday users, students, mobile professionals, IT techs, and content creators can take, access, save, and share their data anywhere. The OWC Envoy Pro mini works with USB and Thunderbolt (USB-C) Macs, PCs, iPads, Chromebooks, Android tablets, and Surface devices made over the last 15 years. Available in 250GB, 500GB, and 1TB capacities and can access and transfer data with everything at up to 946MB/s real-world speed with Plug and Play ease.

Boot, Backup, Beats, and Blockbusters

Launch your OS and apps on a remote machine. Back up important data, a business presentation, or a classroom project. Capture some sweet drumbeats in a 24-track session or tracks from your DJ deck. Watch a blockbuster movie on a Smart TV 2, whatever your data desire. The Envoy Pro mini lets you do it all: 

  • Store photos, videos, movies, music, and documents

  • Consolidate files from multiple smaller drives for faster, more convenient access

  • Migrate data from an existing machine to a new computer

  • Free up space on a computer's internal drive to improve performance

  • Schedule Time Machine or File History backups of essential business data and irreplaceable personal photos ​

  • Create a secondary/portable OS boot drive

  • Explore, share, and travel with large Affinity Photo and Adobe Photoshop master files

  • Record tracks on a multitrack mixer

  • Utilize large sample libraries within audio projects

  • Create a portable Steam games library

  • Expand game storage of console gaming systems

Reads and Writes Mac and Win Files 

Using the Envoy Pro mini in a mixed Mac and Windows environment is remarkably easy with the addition of OWC’s MacDrive (sold separately). This seamless software runs in the background, so there is nothing to launch or learn. Just plug in the Envoy Pro mini, and not only do you have instant-read access, but full write access. MacDrive also includes powerful features that enable you to format and partition drives and repair fundamental disk issues.

OWC Envoy Pro mini Highlights

  • Universally compatible: plug and play with USB or Thunderbolt (USB-C) ports on Macs, PCs, iPads, Chromebooks, Android tablets, and Surface devices

  • Versatile: perfect for audio, photography, graphics, gaming, and general data storage/backup uses

  • Protective: Apple Time Machine and Windows File History ready

  • Game on: ideal for game storage with PlayStation and Xbox consoles

  • Entertainment center: watch videos, listen to music, and view pictures through your Smart TV

  • Bootable: Startup and launch apps in just seconds

  • Slim: keeps adjacent ports available for use

  • Pocket-sized: thumb drive-sized and bus-powered for easy transport and use anywhere

  • Wear and share: safety breakaway neck lanyard keeps drive at fingertip reach while a detachable end offers easy drive sharing between devices and other users

  • Silent: heat-dissipating machined aluminum housing for calm and quiet use

  • Worry-free: 3 Year OWC Limited Warranty

Pricing & Availability
​The OWC Envoy Pro mini is available for pre-order in 
250GB500GB, and 1TB capacities on Macsales.com, starting at $79.00.

May 12, 2022

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We're back virtually for another ZEISS Conversation event with Brendan Uegama! Brendan has an impressive list of interesting projects such as Moonshot, Child's Play, Van Helsing, Chilling Adventures of Sabrina, Truth Be Told, Riverdale and his upcoming series release, Iron Mike, which explores the career of heavyweight champion Mike Tyson.

Join us as we chat all things cinematography, from inspirations to lens choices on fan-favorite projects. We'll also hear from Brendan about how his ancestry inspired his art, and how that tied into his early career. We look forward to seeing your questions during the Q&A!

Wednesday May 18th at 12pm PST

Register HERE.

May 3, 2022

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ZEISS Cinematography introduces its first service of the new CinCraft ecosystem for the digital application of lens looks into compositing and matchmoving workflows.

 

With CinCraft Mapper, ZEISS presents a new digital service that quickly and easily provides frame-accurate lens distortion and shading data for the visual effects (VFX) industry. This data is essential for digital compositing and matchmoving in order to achieve a cinematic result that is as realistic and precise as possible. “Normally, lens grids must be recorded and processed in order to obtain this data – a process that is not only very time-consuming, but also error-prone and limited in scope,” explains Jonathan Demuth, Product Manager, Digital Cinematography at ZEISS. “With just a few clicks, CinCraft Mapper now provides this data directly on the basis of the metadata (lens type, focus distance, aperture) captured during film production. Lost clip metadata can also be added without difficulty. For compositing and matchmoving artists, this means that they can be sure they are not only receiving accurate data without having to rely on the preceding capture and workflow procedures, but also that the entire VFX process will be simplified and accelerated. The VFX studio also benefits directly from the more efficient workflow.”

 

Frame-accurate lens data for complex shots 

ZEISS CinCraft Mapper delivers precise, frame-accurate lens data with which complex shots with multiple and dynamic focusing distances, such as car chases, can be edited more easily, quickly and completely, without the need to make assumptions due to incomplete data. “CinCraft Mapper expands on the ZEISS eXtended Data (XD) technology that we introduced with the ZEISS Compact Prime CP.3 and have subsequently integrated into each new cine lens family,” adds Christophe Casenave, Head of Cinematography Products at ZEISS. “VFX artists no longer have to rely only on eXtended Data generated by lens and camera equipment on set. Now additional and historic lens family shading and distortion data can also be provided by the CinCraft Mapper service. At the same time, the service is also compatible with the existing XD technology.” CinCraft Mapper delivers industry standard ST Maps for distortion and Multiply Maps for shading. These can be used directly in compositing and matchmoving software such as Nuke, Flame, and 3DEqualizer. 

 

“Mapper is just the beginning for our CinCraft ecosystem. We are already looking forward to being able to offer even more services in the future, which will provide a broad range of aspects of lens looks for VFX and other applications,” concludes Casenave.

For further information and availability about ZEISS CinCraft Mapper and the possibility of testing the service with a free start budget visit https://cincraft.zeiss.com/us/mapper.

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 6.3 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2020).

 

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

 

With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 13 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

 

With over 32,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG. Further information at www.zeiss.com.

  

ZEISS Consumer Products

ZEISS Consumer Products combines the company's business with camera and cine lenses, binoculars, spotting scopes and hunting optics. The unit is allocated to the Consumer Markets segment and is represented at sites in Oberkochen and Wetzlar.

April 21, 2022

OWC®,a leading customer-focused creator of innovative solutions for over 30 years that have enabled individuals, businesses, content professionals, and educators to get maximum usefulness from their technology investment, today introduced its itinerary for NAB 2022, which will be in Las Vegas on April 23-27, 2022, at the Las Vegas Convention Center.  


OWC is thrilled to showcase several innovative new storage system upgrades that deliver blazing transfer speeds and unparalleled reliability for media professionals with storage-intensive workflows. For those attending NAB, visit booth C3836 in the Central Hall to see all these new solutions and existing award-winning dock, hub, and software staples. OWC’s focus is to get a lot of the infrastructure technology out of the way so you can focus on what drives you.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Jellyfish R24
OWC is proud to introduce the R24 as the flagship product of its Jellyfish lineup. The Jellyfish R24 redefines what a rack-mounted server for video teams should be. Built with 24 bays of HDD storage and up to 432 TB (expandable to over 1.5 Petabytes), the R24 comes with 512 GB of RAM and 2 TB of SSD cache and 8 TB of NVME cache pool. The R24 is guaranteed to make sure your professional video editors are editing together at the speed of thought. There is no rack-mounted NAS server on the market with more power or better designed for what video teams do. Combining that with the same plug-and-play ease of use and software that the rest of the Jellyfish models have, the R24 becomes the perfect server to build your content team around.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Jellyfish Mobile
Known worldwide as the gold standard portable NAS for video teams, The Jellyfish Mobile is your plug-and-play, easy-to-use best friend for your small in-house or on-the-go content team. The Jellyfish Mobile is a complete gamechanger for your team's video workflow. With no IT, you can easily connect to 14 10G or 1G video editors and spread up to 2300 MB/s in real-world video speed to them.

 

 

OWC Flex 1U4
The OWC Flex 1U4 is a highly flexible, professional-grade, 4-bay Thunderbolt storage and docking solution designed for rackmount workflows. Media professionals can utilize a mix of 2.5 or 3.5-inch SATA/SAS and U.2/M.2 NVMe drives in the hot-swappable drive bays. Connect gear, including additional storage, displays, and more, and charge mobile devices with seven Thunderbolt and USB ports. To customize your workflow, add an audio/video capture, 10Gb Ethernet networking, SSD storage, hardware RAID, or I/O card to the PCIe slot.

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Copy That for Mac
Once you’ve captured your footage,  you need to quickly and accurately transfer your hard work to backups, editors, producers, and directors. Copy That for Mac is OWC’s latest workflow tool built to accomplish this task. Copy That streamlines the ingest process with lighting fast, verified copies of your files from RED, Blackmagic, ARRI cameras, and other storage media. Copy That handles everything from checksum copies to simultaneous transfers to multiple storage solutions. When it is time to move from location to editing, Copy That gets your data there fast and secure.

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OWC Thunderbolt Pro Dock 

The OWC Thunderbolt Pro Dock is designed specifically for professional video, audio, and photography workflows requiring the fastest docking connections. Send volumes of audio in real-time with AVB 10Gb/s Ethernet. Ingest RAW photos at up to 1630MB/s with CFexpress and SD card readers. Transfer a day’s 4K video shoot up to 90% faster. View projects in greater detail with an 8K display. Get the most from your peripherals and keep everything tidy with four USB 10Gb/s ports. When you need the best to be your best, the OWC Thunderbolt Pro Dock has you covered.

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OWC Atlas Pro™ and Atlas Pro™ Ultra

The OWC Atlas Pro and Atlas Pro™ Ultra CFexpress Type B memory cards are rugged, and OWC Beyond Fast™ with peak speeds up to 1791MB/s. They're ideal for professional photographers, videographers, and content creators who need to capture every crucial moment confidently at one-time events like concerts, sporting events, and film sets. The Atlas Pro Ultra is ready for rapid-fire burst mode and high resolution 8K video capture with sustained 1533MB/s (640GB) or 1667MB/s (320GB) write speeds.

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OWC Atlas S Pro™

OWC flash storage solutions are put through intensive performance testing so video and photo professionals can depend on real-world speeds in their workflows. Truthfully listing Atlas S Pro cards for reliable performance up to 276MB/s write and 290MB/s read speeds defines our commitment to the "OWC Difference," which ensures you'll be completely satisfied these SD UHS-II V90 cards will deliver the performance you are counting on.

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OWC Atlas FXR
Sized similarly to a credit card, the OWC Atlas FXR is the smallest Thunderbolt CFexpress card reader and easily fits into the smallest camera bag. The OWC Atlas FXR allows you to transfer video footage and photos from CFExpress (Type-B) cards on location, in the studio, or at the edit suite to virtually any Thunderbolt or USB port-equipped computer or tablet at over 1500MB/s speed. You can pack more accessories to help capture those unforgettable moments.

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OWC Mercury Pro LTO

This easily integrated tape backup and archiving solution is a mission-critical requirement for protecting and preserving vast volumes of data for more extended periods with the familiar drag-and-drop operation and better economies of scale than disk-based storage. The OWC Mercury Pro LTO is the answer to this challenge and is now available with LTO-9. Ruggedly small with a built-in handle, the Mercury Pro LTO can go on-set or move among studio, department, or office computers for a shared data protection solution. Configurable by adding up to a 16TB SSD in the universal 2.5/3.5-inch drive expansion bay and expandable by utilizing the second Thunderbolt 3 port to add up to five additional Thunderbolt devices, or your choice of a USB-C or DisplayPort device. See more with the DisplayPort 1.4 for connecting to an 8K display. Charge while working 85W of notebook charging. Also available in LTO 8.

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Jupiter Callisto
If you're in the market for a do-it-all server that you can configure precisely around your needs, OWC made the Jupiter for you. The Jupiter Callisto is the perfect server for DIY'ers who want to design their own NAS, small businesses, and teams who need a nearline backup solution for their Jellyfish. A powerful, highly configurable, affordable NAS solution, OWC Jupiter units come standard with (2) 10G ports and can be purchased from 64TB to 288TB of capacity.

Pricing & Availability

  • Jellyfish by OWC is available now on Macsales.com

  • OWC Flex 1U4 is available now on Macsales.com starting at $1899.00

  • OWC Thunderbolt Pro Dock is coming soon on Macsales.com for $399.00

  • OWC Copy That for Mac is currently available for download as a public beta

  • OWC Mercury Pro LTO is available now on Macsales.com starting at $4699.00

  • OWC Atlas S Pro™ SD UHS-II V90 SD media card is available now in 32GB, 64GB, 128GB, and 256GB capacities on Macsales.com starting at $39.00

  • OWC Atlas Pro™ CFexpress is available now on Macsales.com in 512GB, 1TB, and 2TB capacities

  • OWC Atlas Pro Ultra™ CFexpress will be available at the end of the month on Macsales.com in 320GB and 640GB capacities

  • OWC Atlas FXR will be available in Q2 2022

  • OWC Jupiter Callisto is available now on Macsales.com

About OWC
Other World Computing (OWC), founded in 1988, is committed to supporting and inspiring the imagination of Mac and PC enthusiasts throughout the world through sustainable innovation, exemplary customer service, and American design. An entire spectrum of easy, DIY upgrade and expansion possibilities await 
MemoryExternal DrivesSSDsMac & PC Docking SolutionsNetwork Attached Storage, and

Performance Upgrade Kits solutions. All backed with step-by-step videos and a global support team. Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. We have a long-term outlook on everything we do and believe in making a better world. From the home desktop to the enterprise rack, the corporate backup to secure medical data, the recording studio to the motion picture set, and beyond, there should be no compromise, and that is why OWC is here.

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April 20, 2022

AJA Delivers New Streaming, 12G-SDI, IP, HDR, and Data Management Solutions and Upgrades Ahead of NAB 2022

New HELO Plus H.264 streamer/recorder, OG-FiDO-2T-12G and OG-FiDO-T-12G-ST openGear® converters, and additional updates debut

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Grass Valley, CA (April 20, 2022) – AJA Video Systems today unveiled a range of powerful new solutions and updates targeted at streamlining broadcast, production, post, and proAV workflows to deliver high-resolution, HDR, and high raster content with greater ease and efficiency. New releases include the launch of HELO Plus, a compact, next-generation H.264 streaming and recording device with an advanced feature set, and a pair of openGear® 12G-SDI to fiber converters for simple transport of high-bandwidth signals up to 10km. AJA also announced feature-rich updates for its production-proven lineup of solutions, including FS4 v3.0 with advanced HDR workflow support; BRIDGE LIVE v1.13 with synchronous multi-channel transport for SDI backhaul or cloud contribution; BRIDGE NDI 3G v1.5 with new NDI® 5 support; and Diskover Media Edition v2.0, featuring new plugins for the Telestream GLIM and Vantage software.

 

HELO Plus

AJA extended its line of H.264 streaming and recording devices with the debut of HELO Plus, designed to help video professionals achieve a higher production value with greater cost efficiency and a smaller gear footprint. Dual streaming outputs allow users to create assets with different parameter settings per output (bit rate, GOP length, frame rate, picture geometry, b-frame cadence, etc.), and feed each into one of two destinations, so that they can easily create assets with different parameter settings from a single input or layered imagery from both inputs with built-in graphics abilities. HELO Plus users can also select either of the encoders to drive USB, SD card, or NAS recording, and can include the output of the graphics layout compositions. Additional features include SRT support, improved scheduling options and device operation, and group control for triggered start/stop operations with Ki Pro Ultra 12G. 

 

OG-FiDO-2T-12G and OG-FiDO-T-12G-ST

A pair of new openGear®-compatible 12G-SDI to fiber conversion solutions are now available, including OG-FiDO-2T-12G, a dual-channel 12G-SDI to fiber transmitter that supports conversion of two independent channels of baseband 12G-SDI to LC fiber for simple transport of signals up to 10km. The new OG-FiDO-T-12G-ST supports single-channel 12G-SDI to fiber conversion, enabling the transport of a single 12G-SDI baseband signal over ST fiber for remote or long-distance workflows. Both new models support HDR video, feature industry-wide compatibility with certified openGear products, and support Ross DashBoard software for remote control and monitoring.

 

FS4 3.0

AJA’s FS4 4K/UltraHD and multi-channel HD frame synchronizer and up/down/cross converter received a new v3.0 firmware update. Loaded with new feature improvements, the free update offers support for advanced HDR workflows, including the ability to configure the HDR components of the SDI output VPID on a channel-by-channel basis – vital for improved VPID management – and new HDR test patterns. FS4 v3.0 also increases the frame buffering depth from 6 to 20 frames, offers enhanced ancillary data management, and features improved overall usability.

 

BRIDGE LIVE v1.13

BRIDGE LIVE v1.13 is a feature-rich software update for AJA’s multi-channel UltraHD and HD live video solution for remote production, contribution, collaboration, streaming, and delivery. For multi-camera workflows across a pair or multiple units, BRIDGE LIVE v1.13 introduces new multi-channel synchronous transport for SDI backhaul or cloud contribution, enabling separate UltraHD or HD channels to be transmitted and received in sync. The update also adds dual-channel UltraHD support to enable full bi-directional UltraHD exchange, and multichannel end-to-end HDR support over SDI to preserve full image parameters during transport from site-to-site.

 

BRIDGE NDI 3G v1.5

A new v1.5 update for BRIDGE NDI 3G is now available, which brings new NDI® 5 support and a host of performance enhancements to AJA’s high-performance gateway appliance for high-density conversion to/from SDI and NewTek’s NDI® video over IP protocol. BRIDGE NDI 3G v1.5 further introduces discovery server compatibility, new low-latency settings for time critical workflows, timecode support, expanded system time options, and dynamic connection bandwidth sensing for remote management.

 

Diskover Media Edition v2.0

Diskover Media Edition v2.0 is the first update for AJA’s data management software that allows media and entertainment professionals to easily search, find, and analyze media assets and associated metadata from on-premises, remote, and cloud storage. The free update includes plug-ins for the Telestream GLIM remote media player, helping creative professionals quickly preview media files in high resolution with color accuracy via any web browser, and for the Telestream Vantage media processing platform to simplify media transcoding and generating proxy files and deliverable packages. Diskover Media Edition v2.0 also adds security enhancements to safeguard assets and streamline file searches.

 

More details about each new product and update are available on the AJA website.

 

About AJA Video Systems, Inc.

Since 1993, AJA Video has been a leading manufacturer of video interface technologies, converters, digital video recording solutions and professional cameras, bringing high-quality, cost-effective products to the professional, broadcast, and post-production markets. AJA products are designed and manufactured at our facilities in Grass Valley, California, and sold through an extensive sales channel of resellers and systems integrators around the world. For further information, please see our website at www.aja.com.

 

All trademarks and copyrights referenced herein belong to their respective companies.

April 20, 2022

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At NAB 2022 ZEISS will show their high-end cine optics including the US introduction of the new wide 15mm T1.8 lens which completes the 14 lens Supreme Prime set. Attendees can also experience the Supreme Prime Radiance family, known for its ability to produce stunning blue flares. Glass enthusiasts can also check out the CZ.2 full-frame Cinema Zooms and CP.3 cinematography lenses as well as an array of optics for videography.

 

Also being premiered is a brand new VFX studio software solution that opens the door to a whole new workflow ecosystem. The team from ZEISS Oberkochen will be on hand to take guests through this groundbreaking digital solution.

 

Known for its educational Cinematography Conversations series, ZEISS will host four informative "Conversations" at their booth in the Central Hall which will also be live streamed.

 

The first of the ZEISS Conversations at NAB, kicks off on Sunday 4/24 at 2 p.m. with "Meet the ZEISS Supreme Prime 15mm." For this long-awaited product unveiling, ZEISS' Head of Products and Sales—Cinematography, Christophe Casenave, introduces the final focal length in the Supreme Prime family. DP Matt Ryan will round out the conversation by relaying his experiences shooting with the rest of family and give his insights on the new 15mm. YouTube https://youtu.be/fHuSjKYr68A.

 

The second ZEISS Conversation, "Celebrating Women in Cinema" will take place, Monday 4/25 at noon. Tema Staig, Executive Director of Women in Media moderates a conversation with DP and owner of boutique LA rental house BE CINE—Bianca Halpern. They will explore Halpern's career journey and new opportunities for women including WIM’s new ZEISS Altitude Award. YouTube https://youtu.be/bdtdgzvMrSo.

 

On Monday, at 2 p.m. ZEISS Conversations interviews Serguei Saldívar Tanaka, AMC. Mexico's esteemed cinematographer will discuss past projects and dive into discussion about the upcoming series, Horario Estelar. He will also speak about using Supreme Prime Radiance lenses to get his distinctive look on the action-thriller. YouTube https://youtu.be/irQMOHoJPJU.

 

The final ZEISS Conversation at NAB, "A Flare for ZEISS Supreme Radiance Lenses", will be held 4/26 at 2 p.m. Snehal Patel, Head of Cinema Sales, Americas at ZEISS will present a technical discussion of Radiance development, flare creation and flare characteristics. It will conclude with an audience Q&A. YouTube https://youtu.be/m4vIsxUReck.

 

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 6.3 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2020).

 

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

 

With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 13 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

 

With over 32,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG. Further information at www.zeiss.com.  

 

ZEISS Consumer Products

ZEISS Consumer Products combines the company's business with camera and cine lenses, binoculars, spotting scopes and hunting optics. The unit is allocated to the Consumer Markets segment and is represented at sites in Oberkochen and Wetzlar.

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April 12, 2022

AJA Unleashes New Firmware for openGear Cards

Updates streamline modern production workflows with new HDR metadata pass-through functionality, improved immersive audio support, and more for select AJA openGear solutions

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Grass Valley, CA (April 12, 2022) – AJA Video Systems today released feature-rich firmware updates for OG-Hi5-4K-Plus, OG-HA5-4K, OG-4K2HD, and OG-12GM openGear cards. Building on AJA’s latest Mini-Config v2.26.3 software update for its Mini-Converter line, the new releases help production professionals maintain the integrity of signals and better manage associated metadata as they move throughout the chain. Available as free downloads from the AJA support page, OG-Hi5-4K-Plus v1.6.2, OG-HA5-4K v1.6.2, OG-4K2HD v1.5.2 and OG-12GM v1.2.2 include powerful new enhancements such as HDR VPID pass-through, BT.2020 and dual-link support, Dolby Audio compatibility, and more.

 

HDR is quickly evolving into a production standard, requiring more metadata from SDR and HDR equipment to be carried throughout the chain. The new firmware releases reduce the opportunity for color and brightness errors during this process via new VPID metadata pass-through for each openGear card with optional override functionality. Automating HDR metadata pass-through, the new improvement makes it easier for upstream equipment to generate HDR metadata and pass it to downstream equipment, without having it stripped or manually configured along the way. Additional feature updates include automatic infoframe generation, and custom HDMI metadata and mastering display information generation for HDMI outputs, which streamline the movement of metadata between SDI and HDMI equipment for simpler workflows and troubleshooting. OG-Hi5-4K-Plus and OG-HA5-4K also gain additional HDR capabilities with color space converter support for BT.2020.

 

Growing consumer adoption of Dolby Atmos audio sound systems has also driven more use of immersive audio technology in the field, yet pipelines often comprise a range of audio types such as stereo, Dolby Digital, and Dolby Digital Plus. As the audio is processed and rendered between equipment, loss of data is a risk, but OG-Hi5-4K-Plus v1.6.1 preserves embedded audio pass-through for Dolby Digital and Dolby Digital Plus compressed audio – including DD+ Atmos immersive sound. This allows professionals to monitor and validate that the immersive audio being produced is reaching end viewers. 

 

In addition to immersive audio upgrades, the firmware releases bring dual-link support for 2x 1.5G outputs to OG-HA5-4K, and 2x 6G, 2x 3G, and 2x 1.5G input and output format support to OG-12GM. 

 

“openGear-compatible conversion technology is in high demand, as video professionals across industries look for simpler ways to produce high-end audio and visual content for remote and streaming workflows, live events, post-production, and beyond. To aid in this pursuit, we’ve extended the capabilities of our production-proven openGear cards to support the latest industry standards, including HDR, WCG and BT.2020 color spaces and Dolby Atmos,” shared Nick Rashby, President, AJA Video Systems. “These new improvements are designed to help professionals keep HDR and immersive audio signals and metadata intact as they move throughout various equipment in the production chain, ultimately ensuring a more pristine viewer experience.”

 

Pricing and Availability

OG-Hi5-4K-Plus v1.6.2, OG-HA5-4K v1.6.2, OG-4K2HD v1.5.2, and OG-12GM v1.2.2 firmware updates are now available as free downloads from AJA’s support page. For more information on AJA’s full range of openGear solutions, visit: www.aja.com/family/opengear. 

 

About AJA Video Systems, Inc.

Since 1993, AJA Video has been a leading manufacturer of video interface technologies, converters, digital video recording solutions and professional cameras, bringing high-quality, cost-effective products to the professional, broadcast and post-production markets. AJA products are designed and manufactured at our facilities in Grass Valley, California, and sold through an extensive sales channel of resellers and systems integrators around the world. For further information, please see our website at www.aja.com.

April 5, 2022

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ZEISS introduces the Supreme Prime 15mm T1.8 to complete the successful Supreme Prime lens set, renowned for outstanding quality, light weight, and cinematic look. The 14-piece cine lens series ranges from 15 to 200mm with maximum apertures of T1.5 to T2.2. ZEISS covers a full range of focal lengths in demand by cinematographers from around the world. The new 15mm lens rounds out the lineup providing an extremely wide-angle view and a maximum aperture of T1.8. “This 15mm lens is the final piece of the puzzle that many cinematographers have been waiting for,” reports Christophe Casenave, responsible for cinematography products at ZEISS. 

 

The ZEISS Supreme Primes cover a wide range of camera sensors. Thanks to their broad compatibility with current camera models, such as the Sony Venice 2, the ARRI Alexa Mini LF and the RED Monstro, and their high-quality workmanship and rugged design, Supreme Primes can be used in a wide variety of situations. Snehal Patel, Head of Cinema Sales, Americas, says, “The new Supreme Prime 15mm is a long awaited addition to the Supreme Prime line of lenses. It offers cinematographers a nice look, with pleasing characteristics and a wide choice of magnifications, which can be used on either Super35 or Full Frame formats.”

 

The cinematic look provided by the lens family, which features a subtle and gradual focus fall-off and a consistently warm and soft bokeh, comes into its own when used for feature film and high-end episodic production. For example, directors of photography (DOP) Armin Franzen and David Higgs, BSC, relied on the ZEISS Supreme Prime lens family for the upcoming 3rd season of the Sky series “Das Boot”. Supreme Primes were also used to shoot the science fiction adventure “The Adam Project” (DP Tobias Schliessler, ASC) and the sequel “Knives Out 2” (DP Steve Yedlin, ASC) – both Netflix productions.

 

The Supreme Prime 15mm T1.8 may be ordered immediately with deliveries beginning in June. Further information is available at

www.zeiss.com/cine/supremeprime

 

The new Supreme Prime 15mm T1.8 can be tested at the BSC Expo in London (April 7 – 9), Micro Salon AFC in Paris (April 13 – 14), and at the NAB Show in Las Vegas (April 23 – 27).

 

For more information contact susan@lewiscommunications.net or visit www.aboutthegear.com

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March 31, 2022

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Grass Valley, CA (March 31, 2022) – AJA Video Systems today released v4.0 firmware for its Ki Pro GO multi-channel H.264 recorder, delivering enhanced playback and control functionality to give users more flexibility in the field. This free update introduces third-party file playback support alongside a host of new settings improvements that help ensure more seamless setup and operation across production, post, and proAV environments.

 

Ki Pro GO v4.0 feature highlights include:

  • Intuitive playback of .mp4 files originating from supported third-party applications, including Adobe Premiere Pro, Apple Final Cut Pro, Avid Media Composer and Blackmagic Design DaVinci Resolve

  • Ability to set each device to generate 0, 1, 2, 3 or 4 B-frames individually on each channel for smaller file sizes

  • New alarm functionality that makes it easy to clear outdated alerts after errors are corrected

  • Updated REST API that enables remote device shut-off 

“Modern production and proAV environments demand flexibility in the field, especially when recording multiple simultaneous HD and SD video feeds, and we designed Ki Pro GO with this in mind. Ki Pro GO users have expressed a desire to play out H.264 files generated within their NLE applications on Ki Pro GO, which this update enables. Ki Pro GO v4.0 firmware is an extension of our work and continued commitment to helping professionals get the most out of their gear,” shared AJA President Nick Rashby.

 

About Ki Pro GO

Ki Pro GO is a portable multi-channel H.264 recorder offering up to 4-channels of simultaneous HD and SD recording to off the shelf USB drives with redundant recording capabilities. Designed to be either portable or rack mountable with half rack wide, 2RU high dimensions, Ki Pro GO is well suited for use in any environment. www.aja.com/products/ki-pro-go

 

About AJA Video Systems, Inc.

Since 1993, AJA Video has been a leading manufacturer of video interface technologies, converters, digital video recording solutions and professional cameras, bringing high-quality, cost-effective products to the professional broadcast, video and post production markets. AJA products are designed and manufactured at our facilities in Grass Valley, California, and sold through an extensive sales channel of resellers and systems integrators around the world. For further information, please see our website at www.aja.com.

 

All trademarks and copyrights referenced herein belong to their respective companies.

March 29, 2022

OWC Introduces Flex 1U4 4-Bay Thunderbolt Rackmount Storage and Docking Solution

Go beyond the desktop with the most flexible storage and docking solution for any rackmount environment with the capabilities to use SATA/SAS and U.2/M.2 NVMe drives for up to 128TB of capacity and real-world Thunderbolt speeds up to 2750MB/s

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OWC®,the premier zero-emissions Mac and PC technology company,and a respected provider of Memory, External DrivesSSDs, Mac & PC Docking Solutions,Network Attached Storage, and Performance Upgrade Kits, announces the OWC Flex 1U4 4-Bay Thunderbolt rackmount storage and docking Solution. The OWC Flex 1U4 is a highly flexible professional-grade 4-bay Thunderbolt storage and docking solution for gaining powerful new rackmount workflow possibilities. Use a mix of 2.5 or 3.5-inch SATA/SAS and U.2/M.2 NVMe drives in the hot swappable drive bays. Connect gear and charge mobile devices with Thunderbolt and USB ports. Add an audio/video capture, 10Gb Ethernet networking, SSD storage, hardware RAID card, or I/O card to the PCIe slot.

Since the launch of the OWC ThunderBay desktop storage line in 2014, computer users across the planet have continued to fall in love with it. They embrace its massively powerful RAID capacity and intense performance fueled by time-tested OWC reliability. Its appeal skyrocketed when it was infused with industry-first FLEXibility to create ThunderBay Flex 8.

Now businesses, institutions, studios, and creatives can go beyond the desktop with the OWC Flex 1U4. This innovative 4-bay rackmount solution is ready to fuel your endeavors with the best combination of storage capacity, Thunderbolt transfer performance, drive flexibility, and device expandability. With FLEX in its name, you can count on the OWC Flex 1U4 to be your rackmount workflow game-changer.

Future Ready
The OWC Flex 1U4 extends its useful life and maximizes your investment well into the future by not locking you into an inflexible single-task design. When your workflow needs change, the “FLEXpandability” of the OWC Flex 1U4 easily adapts. Add new drives, connect different devices, and install a PCIe card of your choice, like a 10Gb Ethernet networking card or the blistering fast 
OWC Accelsior 4M2 SSD for expanded performance storage capacity.

Ideal for All Rackmount Environments
The OWC Flex 1U4 is like a bolt-in productivity supercharger for new or existing rack environments powered by a rack Mac Pro, rack PC, MacBook Pro, PC notebook, or even a Mac mini. Whether you build your custom drive and card configuration or select one of our convenient ready-to-run solutions, the OWC Flex 1U4 is ideal in a wide variety of settings:

In-School: perfect for taming ever-growing collections of digital files with easy integration and future drive capacity and performance scalability.

At Work: add Thunderbolt speed and swappable drives to server closets, server rooms, or colocation center backup capabilities.

On Stage: handle all the storage and peripheral connectivity needs “front of house” pros require for live performances.

On Set: easily fits into mobile DIT carts to capture multi-stream, hi-res footage at full framerate while daisy-chaining up to five additional Thunderbolt devices.

In Studio: expand storage and connectivity options of fixed racks.

At Home: great for installers creating a high-performance home entertainment server closet.

Built For U.2
A hallmark of OWC FLEX technology is the ability to use U.2 NVMe SSDs and the OWC ecosystem of U.2 drives and adapters. U.2 NVMe drives are specifically designed to maximize the PCIe bus, and when combined with Thunderbolt, you’ll blast past fast with up to 2750MB/s real-world transfer speed. Whether you use your rackmount setup for complete massive backups, streaming content during a live performance, editing large format video, or running high transactional and complex calculation applications, you can use U.2 drives with the OWC Flex 1U4.

A Complete Swap and Share Ecosystem
The OWC Flex 1U4 goes with the flow when moving data outside or beyond the local network. With the OWC U.2 ecosystem, moving and sharing data is fast and easy. Swap out and ship a project from field to post in video production workflows. Move back up data to an offline colocation for backup workflows. The combination of OWC Flex 1U4 and the OWC U.2 ecosystem opens a new dimension to data transfer possibilities.

OWC U2 ShuttleOne: Convert an NVMe M.2 “blade” style SSD into a swappable 2.5-inch U.2 SSD with the peace of mind that your drive – and its content - are protected by the full metal, heat-dissipating adapter.

OWC U2 Shuttle: Combine four NVMe M.2 SSDs into the world’s first 3.5-inch U.2 carrier shuttle to create a swappable, massive capacity RAID solution.

OWC Helios 3S with Interchange System: Create an external Thunderbolt powered set to post U.2 solution that safeguards your data while lowering shipping costs.  

OWC Mercury Pro U.2 Dual: Put blazing-fast Thunderbolt-powered storage and backup on a desktop with a compact two-bay footprint that can use U2 ShuttleOne and U2 Shuttles.  

OWC ThunderBay Flex 8: Take control of your media workflow with the world’s first 3-in-1 Thunderbolt storage, docking, and PCIe expansion desktop solution. Easily swaps U2 ShuttleOne and U2 Shuttles to/from the Flex 1U4.

RAID Made Easy
Harness the full capability of your OWC Flex 1U4 drive array with the included 
SoftRAID XT, the most powerful, intuitive RAID management software on the market for macOS and Windows. SoftRAID’s RAID creation and management technology have been finely tuned to perfection with over 20 years of development to provide rock-solid protection of your data and optimize drive performance. It is packed with features like multiple RAID options, validation and verification of drives, and predictive disk failure with SoftRAID Monitor. SoftRAID provides a level of storage performance that you can’t get with hardware RAID and is ideal for anyone who needs to store safely and massive backup amounts of data, including educational institutions, government agencies, businesses, content creators, and M&E professionals. If you need even more power and flexibility, you can upgrade to SoftRAID Pro to spread volumes over two or more disk enclosures – impossible with hardware RAID - for incredible performance.

OWC Flex 1U4 Highlights

  • Drive diversity: Use SATA/SAS2 and U.2/M.23 NVMe drives for up to 128TB1 of capacity and real-world Thunderbolt speeds up to 2750MB/s

  • Drive flexibility: swap drives quickly and easily if/when needed

  • Future ready: use U.2 SSDs – an emerging storage standard - in all four bays

  • Get Maximum: utilize U.2 NVMe SSDs as well as the OWC ecosystem of U.2 drives and adapters for incredible speed and flash density per bay

  • Powerfully easy RAID: create, manage, and monitor advanced RAID sets with OWC SoftRAID

  • Use it all: connect keyboards, mixers, cameras, displays, and mobile devices such as tablets with (2) USB-C 10Gb/s and (3) USB-A 10Gb/s ports

  • See more: connect up to an 8K display to the DisplayPort 1.4 port4

  • Charge: keep your notebook powered with 85W via the upstream Thunderbolt port5

  • Do more: add an audio/video capture, 10Gb Ethernet networking, SSD storage, hardware RAID, or I/O card to the PCIe slot.

  • Configurable: daisy chain up to five devices or add an additional display with the second Thunderbolt (USB-C) port

  • Worry-free: Up to 5 Year OWC Limited Warranty

Pricing & Availability
The OWC Flex 1U4 is available now on 
Macsales.com with solutions starting at $1,899.00.

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March 23, 2022

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This is the full version of the Digital Cinema Society's format agnostic exploration of Large Sensor Cinematography.  We look at the benefits, aesthetic and technical differences, as well as the challenges of shooting larger format sensors as compared to S35.  It features interviews with renowned Cinematographers and industry experts along with behind-the-scenes coverage and sample footage. Listed in order of appearance are:

  • Julio Macat, ASC

  • Tobias Schliessler, ASC

  • Director Nigel Dick

  • Nancy Schreiber, ASC

  • ARRI's Art Adams 

  • Megan Donnelly from AbelCine

  • ZEISS' Snehal Patel

  • Matthew Duclos of Duclos Lenses

  • Panavision's Aaron Kroger

  • DIT Lewis Rothenberg

  • Steve Yedlin, ASC

  • Cinematographer Todd Bell

 

Watch this Documentary HERE!


This program is dedicated to the memory of Douglas Trumbull, the Godfather of Large Format Cinematography.

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March 14, 2022

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Commanding an audience’s attention is challenging in public settings, yet museums, art galleries, and event venues are breaking through the noise with technology-driven visual spectacles. Immersive art exhibits, as an example, have taken the world by storm in the last year, as droves of people have signed up to see the works of legendary artists come to life via video projection. These breathtaking installations, however, require creativity, forethought, and an arsenal of technology on the backend, which the experts at Realtime Environment Systems (RES) specialize in. Based out of London, the creative and technology services company delivers stunning video and projection mapping for museum, concert, and live event projects, for which it regularly depends on AJA KONA video I/O cards for 4K and 8K playout. 

 

RES’ project portfolio is diverse, with its work currently on display at the National Museum of Qatar, and its creative stamp on previous spectacles for the 2020 Japan Games torch relayColdplay World Tour and Eric Prydz HOLOSPHERE show, among other events. In translating client visions to realities, RES Founders Dave Green, Trey Harrison, and Mark Calvert found themselves using a similar set of tools for video playback, and saw an opportunity to commercialize their work. Out of this realization, they launched HIVE in March 2022. The new technology company develops cost-efficient, portable media control solutions for driving projection and LED displays in AV environments. 

 

To date, HIVE offers four different media players, including PLAYER_3 and PLAYER_4, which support 4K and 8K playback and include an AJA KONA 4 card and an AJA KONA 5 card respectively. Commenting on the design, Founder and Technical Lead Dave Green shared, “I’ve been using KONA cards for more than a decade now because they provide consistent high quality video playback, even for the most complex installations. Integrating them into our new media player boxes just made sense. Both KONA 4 and KONA 5 offer remarkable performance for 4K and 8K playback at an affordable price point, which will be crucial as the AV industry continues to move more toward 4K and 8K content, especially for large scale installations, in which higher resolutions deliver that WOW factor.” 

 

In addition to supporting 4K and 8K video via built-in KONA 4 and KONA 5 cards, HIVE’s PLAYER_3 and PLAYER_4 products also include an NVIDIA GPU. Systems integrators and venue teams simply connect the media player box to their display technology, and log into HIVE’s web-based application. An intuitive interface then allows users to upload video files for playout directly from a phone, tablet, or computer, and set up and/or edit the playlist or timecode cue list directly from the app. Green concluded, “As the visual bar for video installations continues to grow, keeping media control workflows and costs in check has become in many ways unmanageable, which is where HIVE is providing respite. Our media players eliminate the need for massive racks of expensive, complex hardware setups, and AJA KONA is a key enabler, packing a big punch with a small footprint.” 

 

About AJA KONA Cards

AJA KONA cards support the broadest range of creative software for editorial, color, mastering, HDR, dailies, live streaming, graphics, game capture and much more. They provide powerful I/O solutions for the most demanding tasks from 8K to 4K, multi-channel HD, HDR, and streaming. KONA has incredibly wide application compatibility. Out-of-the-box, KONA hardware and software supports Adobe Premiere Pro, Apple Final Cut Pro, Avid Media Composer, OBS Studio, vMix, Telestream Wirecast, and many more, via AJA’s Desktop software drivers and application plug-ins. www.aja.com/family/desktop-io

 

About AJA Video Systems, Inc.

Since 1993, AJA Video has been a leading manufacturer of video interface technologies, converters, digital video recording solutions and professional cameras, bringing high-quality, cost-effective products to the professional broadcast, video and post production markets. AJA products are designed and manufactured at our facilities in Grass Valley, California, and sold through an extensive sales channel of resellers and systems integrators around the world. For further information, please see our website at www.aja.com.

 

 

March 14, 2022

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Checco Varese, ASC on set of Dopesick with Steadicam Operator:Joseph Arena, SOC

Bringing a harrowing real-life story to the screen demands the lightest possible touch of Hollywood’s usual hyperreality. Hulu's Dopesick, based on Beth Macy’s book, tackles the background to America’s opioid addiction crisis, and must walk that fine line between informing and entertaining its audience. Cinematographer Checco Varese, ASC, used ZEISS Supreme Prime, Cinema Zoom and Supreme Prime Radiance lenses with the large-format Sony Venice in its 6K large format mode to bring a careful balance of style and substance to all eight episodes.

 

That balance is reflected in Varese's own history, which includes not only crowd-pleasing features such as It: Chapter Two but also the grimmer circumstances of the real world. "I was a war correspondent for fourteen years," he begins, "so, every time I see the world, I ask myself the same questions. Why is this character doing this, and without judging, how do I explain why? In this case it was even more critical because we had to be accurate."

 

At the same time, Varese goes on, Dopesick is "not a documentary, not a newscast. It needed to be away from the realism of a documentary, but it's about real people and it needed to be done in a very realistic way, without gimmicks that would take the audience out of it. That's why the choice of lenses was so important. What the Supreme Primes do is to transmit reality – through the glass, to the sensor, then to the television. There are other lenses, lenses that are vintage, that add distortion... we tested several other lenses and I thought the Supremes would give the show a unique pristine, non-affected look."

 

Alongside showrunner Danny Strong and Barry Levinson, who directed several episodes, Varese designed his approach around three groups of characters in "three circles. There's the world of the victims which is one, the second circle is the civil servants, the prosecutors, the DEA and the lawyers who are finding out what's happening, and there's the third circle of the pharmaceutical people. Those circles intersect, with OxyContin in the middle."

 

Select scenes in that first circle, featuring mineworkers risking addiction to painkillers, used Supreme Prime Radiance lenses to represent the effects of addiction. "They have a particular blue-green sort of cold flare," Varese says. "Dopesick is about the opioid epidemic and there are some characters that become heavily affected by OxyContin, and I felt that night exteriors benefitted from Radiance. They have these blue-green highlights that are very organic to the scene. Instead of being careful about flares, you embrace them. You're pointing the lens at sources of light... you lower the camera, so you see the streetlights, or you see the headlights of a car."

 

In the more controlled world of legal and enforcement people, Varese imagined "a world like the Michael Mann movie The Insider, which has these extreme close-ups with out of focus in the background, that Dante [Spinotti] did." Here, Varese refers to a conversation with digital imaging technician Daniele Colombera, whose thoughts influenced Varese's choice of large format. "He said 'the large format will give you the shallow depth of field, with the out of focus background, that will allow you to concentrate on the drama of this particular person, as opposed to getting lost in the environment.' I said, ‘Great’."

 

Varese defines his third circle, depicting the wealthy decisionmakers behind the pharmaceutical company, as being influenced by Kubrick's Eyes Wide Shut. "It's the wrong subject matter," he says, "but it suggests this golden, rich undertone of the pharma companies." Here, Varese leveraged the shallow depth of field to create "a disconnection from reality, with twinkling lights and the rich people."

 

The 94 days of principal photography relied mainly on ZEISS Supreme Primes and all three Cinema Zooms, including the 15-30mm, 28-80mm and 70-200mm lenses. "The zooms are wonderful," Varese recalls. "They match the primes... and they gave us the ability to change the focal length very quickly, because it's a very dramatic scene and you don't want the actors waiting the thirty seconds it takes." Unusually, the production uses on-camera zooms, "a very seventies thing," as Varese puts it. "Like The French Connection. It was done very gently – a little more on episodes three and four because the story starts to get more intense, the characters get out of control, and we see the drug addiction and the dealers. It was very subtle element in the narrative."

 

Combining three different ranges – Supreme Primes, Radiance and Cinema Zoom lenses – on one production might raise concerns over hard-to-handle variation in the image, but Varese reports no such concerns. "That's the beauty of the ZEISS architecture. I had two sets of Supremes and I ordered half a set more because I had a third camera that was doing pickups. We ordered them, made sure they're fine after traveling from California to Richmond, Virginia, and they're absolutely seamless. Not even with the Radiance did we have to do something different in grading - they're different, but that's their purpose."

 

The success of Sony Venice and ZEISS Supreme Primes is one Varese is keen to repeat. "I think my next project is going to be Sony Venice and ZEISS. Those two work together very well. It's a very organic combination." And in the end, that helped Dopesick achieve its finely balanced cinematic reality. "I didn't want to make it about the cinematography. I wanted to make it about the characters."

 

For the ZEISS Q&A with Checco Varese ASC visit:

https://lenspire.zeiss.com/cine/en/article/dopesick

 

Dopesick is currently streaming on Hulu https://www.hulu.com/series/dopesick-227de06a-d3d4-42e0-9df1-bb5495e1738d

 

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 6.3 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2020). 

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

 

With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 13 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

 

With over 32,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG. Further information at www.zeiss.com  

 

ZEISS Consumer Products

ZEISS Consumer Products combines the company's business with camera and cine lenses, binoculars, spotting scopes and hunting optics. The unit is allocated to the Consumer Markets segment and is represented at sites in Oberkochen and Wetzlar.

 

March 10, 2022

OWC Joins the Music Showcasing Innovative Connectivity and Storage Solutions at SXSW 2022

Tech leader will be part of the Official SXSW panel for MUSIC MATTERS! presented by Give A Note Foundation & Artist For Artist and full product showcase at The Jam in the Van Experience in Austin

OWC®, the premier zero-emissions Mac and PC technology company, and a respected provider of MemoryExternal DrivesSSDsMac & PC Docking Solutions, Network Attached Storage, and Performance Upgrade Kits, announces today announced it will participate in a panel for MUSIC MATTERS! Presented by Give A Note Foundation and Artist For Artist on Friday, March 18 at SXSW 2022. OWC will also be supporting Jam in the Van at SXSW 2022 as its sponsor. OWC will give daily prizes and showcase its latest products for film, media, and music creators on March 16-20.

MUSIC MATTERS! presented by Give A Note Foundation & Artist For Artist
Give A Note Foundation is a 501(c)(3) that supports equitable opportunities in music education through tech and innovation. The two events will inform festival attendees why ‘MUSIC MATTERS!’ and raise funds for Give A Note’s work across the country. The Official SXSW Showcase is free and open to the public at the Outdoor Stage at Lady Bird Lake with Sammy Hagar & The Circle, The Warning, The Dumes and Jane N’ The Jungle. The Panel Discussion is for SXSW Badgeholders to enjoy in the Austin Convention Center on a limited first-come, first-serve basis.

Official SXSW Panel @ Austin Convention Center (Room 12AB - ACC)

Friday, March 18

11:30 am – 12:30 pm

Moderated by CNN’s Audrey Irvine, “Transforming Equity In Music For The Next Gen” panelists announced so far include Steve Molitz, Head of Music / Lead Composer, Saber Interactive (World War Z, Evil Dead: The Game, NBA 2K Playgrounds, SnowRunner), Melissa Salguero, GRAMMY Music Educator (Wings Academy NYC), Rick Van Dyne, Vice President, OWC (Other World Computing), and Dany Villarreal of The Warning who will discuss how technology is transforming and shaping the 21st-century classroom to inspire the next generation of music creators.

For more information, check SXSW’s panel listings.

Official SXSW Showcase @ Outdoor Stage at Lady Bird Lake

Friday, March 18

4 pm - 10 pm

Both festival attendees and supporters at home can text MUSIC to 707070 or visit pledge.to/music to donate to Give A Note Foundation. For the latest event news, follow @GiveaNote and @afamgmt.

Jam in the Van Experience Live Music, Comedy & More Benefiting the SIMS Foundation

OWC puts the pedal to the metal with Jam in the Van, a solar-powered mobile recording studio and YouTube Channel, to provide bands with an opportunity to win an ultimate product package, which will include OWC’s latest tech offerings for music creators. Jam in the Van returns to Austin for five days of live music, comedy, and good times, benefitting the SIMS Foundation from March 16 – 20 at the Armadillo Den.

At the sprawling South Austin hangout, Armadillo Den, the event will feature live performances at the Jam in the Van Stage and outdoor stage from noon to 10:30 pm, daily. Featuring a lineup of over forty bands and the culmination of JITV’s annual Battle of the Bands contest, the schedule includes Delta Spirit, Susto, The Wild Feathers, Stoplight Observations, BLACKSTARKIDS, The Suffers, and many more. The event is free and open to the public. Additionally, in the bar’s indoor stage upstairs, nightly comedy showcases featuring popular local and headlining acts will run until 2 am. Throughout the week, attendees can partake in raffles and drink and food specials that benefit SIMS.

OWC will present award-winning external hard drive solutions, expansion products, docking and connectivity solutions. OWC products are designed to enable users to get the most from their technology. Whether in an office, studio, classroom or on the go. Allowing Jam in the Van attendees to experience first-hand the products made to keep their workflow connected and their creations secure.

For more information visit
 jaminthevan.com

Armadillo Den - 10106 Menchaca Rd, Austin, TX 78748

March 16 – 20

12pm to 10:30pm

About OWC
Other World Computing (OWC), founded in 1988, is dedicated to helping Mac and PC enthusiasts do more and reach higher. We believe in sustainability and OWC solutions are truly built to last, go the distance, and enable users to maximize the technology investment they have already made. OWC’s operation provides leadership in business sustainability, with our headquarters among the first in the world awarded LEED Platinum OWC features an award-winning technical support team as well as an unparalleled library of step-by-step DIY and informational videos. From the home desktop to the enterprise rack, the corporate backup to secure medical data, the recording studio to the motion picture set and beyond, there should be no compromise, and that is why OWC is here.

About Jam in the Van
The solar-powered mobile recording studio and YouTube Channel that’s changing the way the world discovers new music. Launched in 2011 as a backyard project inspired by a love for music festivals, JITV has since turned into a full-blown business venture for Jake Cotler, Dave Bell, and Louis Peek. The company has filmed over 1,000 bands in remote locations across the United States. With new sessions, every day of the week M-F, Jam in the Van is the leading tastemaker for music discovery.

About Give A Note
GIVE A NOTE Foundation 501(c)(3) provides support to nurture, grow and strengthen music education opportunities – every student, every school, every community. Founded in 2011 with an initial investment from 21st Century Fox and TV show GLEE, and in cooperation with valued partners, including CMA Foundation, Radio Disney, and National Association for Music Education, GIVE A NOTE has awarded grants in excess of $1.4 Million in support of music education. GAN’s annual Music Education Innovator Awards (MEIA) recognize teachers who have developed creative, effective in-classroom programs and provides ongoing support to encourage lasting change within a school or district. Ninety-five percent of MEIA grants serve students from underfunded metropolitan and rural K-12 public school districts where funding for music education is deficient. Nationally recognized by music educators as an organization that passionately champions their life’s work, GIVE A NOTE delivers opportunities for students to become their best selves through learning and creating music. #MusicEdMatters

About Artist for Artist
ARTIST FOR ARTIST is a NYC-based, full-service talent management, label, special projects + events agency run BY artists FOR artists. Co-Founded by Matthew Reich and Neal Saini. www.artistforartist.com @afamgmt

March 2, 2022

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Tony Wisniewski, ZEISS Senior Manager of Marketing & Snehal Patel, Head of Cinema Sales, Americas present the SXSW Cinematography Award on stage in 2020.

Los Angeles, California: The ZEISS Cinematography Team will be attending and supporting this year's South by Southwest Creative Industries Expo. Held at the Austin Convention Center March 13-16, ZEISS will participate in the southwest's renowned entertainment industry gathering, previewing new tech at their exhibit booth, presenting a panel discussion with SXSW film finalists, sponsorship of the ZEISS Cinematography Award, and hosting a let-your-hair down networking party at a local watering hole.

 

A recognized name in professional optics, ZEISS will display its hallmark line of motion picture lenses including Supreme Prime, Supreme Prime Radiance, Cinema Zoom lenses and more in Booth 433. Attendees will have the opportunity to pose questions about the award-winning glass which was used on several of the films screening at the conference. Visitors can talk one on one with the ZEISS Cinema team, including renowned lens experts Snehel Patel, Anna Schmidt and David Warner. A top authority on the growing field of lens metadata, Patel will discuss the current state of the art and hint at what's upcoming from ZEISS to enhance workflow from acquisition through post and effects work.  

 

On Sunday afternoon at 4:00 pm attendees are invited to join Snehel Patel and select SXSW filmmakers for the annual ZEISS Talking Cinematography panel, live this year. Guest cinematographers and their selected films include: Greta Zozula for Soft & Quiet, Dustin Supencheck for Hypochondriac, Rachel Clark for Pirates, and more. Panelists will be ready to candidly discuss their SXSW official film selections in terms of their work process and how they realized their vision. Audience members are encouraged to join in with questions for the panelists. https://schedule.sxsw.com/2022/events/PP119328

 

Also on Sunday, ZEISS will host a networking gathering at Moonshine Grill just across from the Convention center. The casual venue is a welcome place for Platinum Sponsors, Film participants, and other members of the film community to meet and mingle before the evening's screenings.

 

A highlight of the week's events is the SXSW Film Awards ceremony which will feature the fourth annual ZEISS Cinematography Award, a Special Recognition of the best cinematography chosen from all films presented during the 2022 SXSW festival. Tony Wisniewski, ZEISS Senior Manager of Marketing said, "We are delighted to present the award to the winning filmmaker along with a $5000 cash prize as our way to encourage their future creativity and to inspire diverse voices to tell their stories with images."

www.zeiss.com/cine-democenter

 

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 6.3 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2020). 

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

 

With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 13 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

 

With over 32,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG. Further information at www.zeiss.com  

 

ZEISS Consumer Products

ZEISS Consumer Products combines the company's business with camera and cine lenses, binoculars, spotting scopes and hunting optics. The unit is allocated to the Consumer Markets segment and is represented at sites in Oberkochen and Wetzlar.

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February 24, 2022

AJA FS-HDR Helps FOX Sports Deliver Cinematic Look for MLB “Field of Dreams” Broadcast

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Achieving a post-produced look in live television is the ultimate goal, but demands the right combination of technology and engineering expertise, and a lot of experimentation as FOX uncovered during its “Field of Dreams” inspired MLB broadcast last summer. Brad Cheney, VP of Field Operations and Engineering at FOX Sports, helped spearhead the production, which fused live coverage of an MLB game between the Yankees and the White Sox, with pre-produced and live elements inspired by the film. The game was held in a custom-built stadium near the original “Field of Dreams” set in Dyersville, IA, and shot using a unique combination of cameras, with footage prepared in a range of delivery formats for distribution needs. To deliver a cohesive look with a cinematic feel for the production, the team used 60 AJA FS-HDRs for signal conversion, frame synchronization, and color correction in the field.

 

“Creating shallow depth of field looks requires specialized equipment, like cinematic cameras with large sensors and prime lenses. To recreate the color, warmth, and feel of the movie “Field of Dreams,” we leaned on those camera setups and our AJA gear,” shared Cheney. “Using FS-HDR, we were able to create that curve which strikes the right balance between broadcast and cinematic, and an ability to move between them seamlessly. Having such a robust color correction toolset built into our converter was paramount, considering we used 1080p and 4K SDR camera sets.”

Preparations for the production began more than a year in advance, with the team using the MLB all-star game as a testbed. During this time, FOX’s postseason baseball group, video team, replay group, lead technical director, technology group, ENG crew, and drone professionals worked closely with equipment vendors to explore their options, ultimately landing on 1080p HDR, HLG wide color gamut BT.2020 as the single master production format. At the same time, they wanted to remain flexible for distribution partners requiring other delivery formats. 

The team leveraged an amalgamation of cameras across the production comprising tried and true broadcast cameras as well as 12 cinema cameras. The lineup included a Sony Venice with PL mount lenses; Sony F55, 4300, 5500 and P50 cameras; and RED cameras, including the KOMODO, in addition to 1080p-capable POV cameras buried around the infield as well as drone cameras. However, incorporating different camera formats into one cohesive look required a myriad of conversion capabilities. Throughout the production the FS-HDR supported this need, with all of the cinema camera feeds run through them.

“Starting with the highest image quality possible will always result in the best final product, and even though much of the audience tuned into the feed in SDR, we wanted to do as much as we could in HDR to elevate the viewing experience. AJA FS-HDRs helped make that possible,” Cheney added. “They allowed us to create that cinematic look we were going for with full range color correction.” 

Overall, the process required hours of R&D, with the team testing out different equipment settings and weighing its options. Regarding frame rate, in some situations 24p was a perfect fit, while it proved not right in others, in which case the team opted for 29.97p for many of our cameras. Then, FOX also had to account for other subtleties in the look based on the equipment. 

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“Ultimately, our approach ensured we had the right conversion and settings in all the right places and gave us an appreciation for recent technological evolutions. It’s amazing that you can have an RF transmitter that can do 24, 25, 29, 50, 60 and 59.94, and the same thing is to be said for conversion gear like the FS-HDR that can do so many things at once,” explained Cheney. “With the FS-HDR, we can better control what the picture will look like, because we can quickly move between looks, line them up, and A/B them to get a clear picture of what’s going on. In the end, this was key, because the timeline was tight, and we had a set amount of time to make choices in a live environment. We made a lot of choices based on research leading up to the production that got us to a concept of where we wanted to be, and once the real-world lighting conditions showed up, we knew what we needed to do to get there.” 

The next test phase came once the team arrived in Iowa the week of the event. There, they determined the final approach to blend the look they’d established for the all-star game with that of the original set and film as well as real-time environmental conditions like natural lighting. They presented various options to production, and then made final equipment modifications and refined the workflow until they achieved their desired look. Cheney added, “Showing live action and replays with the same beautiful post-produced look that you’d expect from cinematic highlight shows in a live production setup was one of those beautiful television moments. It made the game feel bigger than life for all of us working on the project as well as the viewers.” 

Having successfully executed the project to rave fan reviews, Cheney and team are confident they now have the proper roadmap in place to deliver similar quality broadcasts in the future. He concluded, “We now know how to execute something like this quickly, so moving forward, we can easily provide this amazing depth of field and color to audiences in live broadcasts where it makes sense. From an industry standpoint, we’re on the cusp of being able to do all the things we want to in sports with high frame rate cameras and with a cinematic look, things that just weren’t achievable five or ten years ago. We’ve now reached a point where this technique can be applied to other productions on a full-time basis versus just as an added feature for select matches, and that will be a game changer for the live production world moving forward.” 

About AJA FS-HDR

FS-HDR is a versatile 1RU, rack-mount universal converter/frame synchronizer for real-time HDR transforms as well as 4K/HD up/down/cross conversions. Fusing AJA’s production-proven FS frame synchronization and conversion technology with video and color space processing algorithms from the award-winning Colorfront Engine, FS-HDR matches the real-time, low-latency processing and color fidelity demands that broadcast, OTT, post production and ProAV environments require. www.aja.com/products/fs-hdr.

About AJA Video Systems

Since 1993, AJA Video Systems has been a leading manufacturer of video interface technologies, converters, digital video recording solutions and professional cameras, bringing high quality, cost effective products to the professional broadcast, video and post production markets. AJA products are designed and manufactured at our facilities in Grass Valley, California, and sold through an extensive sales channel of resellers and systems integrators around the world. For further information, please see our website at www.aja.com.

All trademarks and copyrights referenced herein belong to their respective companies.

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February 8, 2022

AJA Advances Mini-Converter Line with Mini-Config v2.26.3

Free software update broadens AJA Mini-Converter functionality 

Grass Valley, CA (February 8, 2022)  AJA Video Systems today released a free Mini-Config v2.26.3 software update, enhancing its popular Mini-Converter line with powerful new functionality for select models. The release boasts basic HDR metadata pass-through for Hi5-12G, Hi5-4K-Plus, HA5-12G, HA5-4K, 4K2HD, and 12GM; dual-link capabilities for 12GM; and Dolby audio support for Hi5-12G and Hi5-4K-Plus, among other enhancements. 

 

AJA Mini-Config v2.26.3 highlights include:

-- Basic HDR metadata pass-through and optional override functionality for Hi5-12G, Hi5-4K-Plus, HA5-12G, HA5-4K, 4K2HD and 12GM, plus new HDMI HDR Infoframe generation for 4K2HD, simplifying HDR pipelines and offering more consistent results

-- Hi5-12G, HA5-12G, HA5-4K, and Hi5-4K Plus support for BT.2020 color space

-- An enhanced Mini-Config GUI to show HDR input and output status, and an HDR metadata override tab in Mini-Config

-- Dual-link capabilities for 12GM, including 2x1.5G, 2x3G, 2x6G for inputs and outputs, and HA5-4K, including 2x1.5G output

-- Dolby Digital and Dolby Digital Plus audio pass-through support for Hi5-12G and Hi5-4K Plus

-- Compatible with macOS and Windows

 

“As the demand for audio and video has increased dramatically in the last few years across a range of markets and new technologies have emerged, professionals across industries are leaning more heavily on conversion technology, whether for a newscast or live event, post production, virtual instruction, medical training, or a host of other applications,” shared AJA President Nick Rashby. “Our latest Mini-Config release brings AJA Mini-Converter customers new features that make this process much simpler and reflect customer feedback, while also extending the value of their investments, and we encourage all users to download it today.” 

 

Pricing and Availability

AJA Mini-Config v2.26.3 is available today as a free download from AJA’s support page

 

About AJA Video Systems, Inc.

Since 1993, AJA Video has been a leading manufacturer of video interface technologies, converters, digital video recording solutions and professional cameras, bringing high-quality, cost-effective products to the professional, broadcast and post-production markets. AJA products are designed and manufactured at our facilities in Grass Valley, California, and sold through an extensive sales channel of resellers and systems integrators around the world. For further information, please see our website at www.aja.com.

February 7, 2022

ZEISS Supreme Primes Work Day and Night for Plan B

Cinematographer Sandra Valde-Hansen on Large Format

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Cinematographer Sandra Valde-Hansen (The L Word: Generation Q, Now Apocalypse, White Bird in a Blizzard, Kaboom) found herself capturing scenes in diverse weather and lighting for Natalie Morales' film Plan B. This road movie, now streaming on Hulu, follows a pair of teenaged friends during a day-and-night search for emergency contraception. To support the production design filled with rich night exteriors, Valde-Hansen chose ZEISS Supreme Primes to shoot large format at wide apertures on the Sony Venice camera.

When the pandemic hit, production was forced to abandon their plan to photograph the story in snowy weather. "So, we embraced the warm tones of fall," Valde-Hansen says. "The golds, ambers, and reds. We discussed wanting to capture the visual intimacy of teen films made of the '70s, like Battle of the Sexes, in which Natalie was an actor, and Fast Times at Ridgemont High." But they were not going for retro, they wanted Plan B to have an overall clean and modern look to go with the contemporary story.
 
Anamorphic lenses, Valde-Hansen notes, might have been a natural choice for an approach rooted in decades past, "but one of the discussions I had with Natalie was based on recent testing with anamorphics for The L Word: Generation Q. For that show my co-DP, Moira Morel, and I had tested numerous anamorphic sets. We found that they weren't fast, really fell apart when shooting wide open, and concluded that the falloff in sharpness on the sides would not work for the show's aesthetic."
 
Valde-Hansen evaluated her options. "I thought, OK, what did we want out of an anamorphic? We wanted intimacy, natural perspective, natural magnification, and very shallow depth of field. We wanted to be able to see the world these girls live in, and to go out into that world, but we also wanted it to be very intimate. Once it was clear anamorphic presented challenges, I started looking into large format."
 
She had to pack her film tests into a weekend. "That's when I was able to test the 2500 ASA on the Sony Venice plus the T1.5 on the ZEISS Supreme Primes. I was absolutely blown away by the combination. The lenses were beautiful. They were very clean. I proposed to Natalie that the pros of anamorphic matched the pros of large format, while the cons of anamorphic were not present in large format. She was all for it."
 
Fall in Syracuse leads to early evenings and unreliable weather, issues Valde-Hansen encountered during a scene in a playground over the course of two nights. "It was cold, it rained, it snowed— our time was heavily truncated because of the weather. It was crazy, we had to light quickly—but the speed of the Supreme Primes helped us overcome some of the issues and keep on schedule."

Equipment choices, Valde-Hansen says, proved critical. "Ultimately, it is an indie film so we couldn't just get big lights when we needed them, we had to be stay on budget." More importantly, she says director Natalie Morales wanted to avoid extensive lighting for night exteriors, preferring deep blacks that other lenses with poor contrast might have compromised. "She was OK with things falling into blackness. We strongly agreed that when it's night it should be night."
 
Valde-Hansen appreciated the authenticity that the Primes brought to sequences like this. "One thing about the Supremes that I absolutely love...they create such a naturalistic look without compromise to sharpness or contrast. This really allowed us to keep that naturalism throughout the film. All together, seeing how beautiful the Sony Venice is at 2500, and how clean the Supremes look at f/1.5, I knew I'd made the right decision."
 
With Plan B successfully concluded, Valde-Hansen moved onto to the second season of The L Word: Generation Q (streaming on Showtime) with the same camera/lens combination. "I've been working with the Venice and Supreme Primes for a year and a half now, and I'm really impressed. Using these lenses with amazing color rendition, great skin tones, nice fall off, no lens distortion, and consistency all the way through, is just wonderful."
 
Visit
https://zeiss.ly/planB for the ZEISS Lenspire interview.
 

Photo Caption: For this road movie’s numerous tight car interior buddy-shots Sandra often opted for the Sony Rialto Camera Extension system with the Supreme Primes. 
 
Photo Caption: Cinematographer Sandra Valde-Hansen

About Sandra Valde-Hansen:
Hailing originally from Miami, Valde-Hansen considers herself a Spielberg baby. "I came from that generation where you watched all his movies— Empire of the Sun, ET, and on. I thought 'I want to do what that person does, I want to make movies.'" That ambition led to study at Florida State University and an MFA degree from the American Film Institute in Los Angeles. Respected for her visually masterful cinematography she works on both socially-conscious documentaries and story-driven narrative projects.
 
About ZEISS
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 6.3 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2020). 

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.
 
With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 13 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.
 
With over 32,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG. Further information at
www.zeiss.com. 
 
ZEISS Consumer Products
ZEISS Consumer Products combines the company's business with camera and cine lenses, binoculars, spotting scopes and hunting optics. The unit is allocated to the Consumer Markets segment and is represented at sites in Oberkochen and Wetzlar.

 

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February 3, 2022

AJA Introduces Desktop Software and SDK v16.2 with 12-Bit RGB Enhancements

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Grass Valley, CA (February 3, 2022) -- AJA Video Systems today unveiled Desktop Software v16.2 for all KONA, Io, and T-TAP Pro products, in addition to AJA SDK v16.2 for Developer Partners. This feature-rich release introduces a wide range of workflow enhancements, including the latest macOS support; new OBS Studio compatibility; improved 12-bit, 444, RGB workflows for 4K/UltraHD; upgraded LUT functionality; new codec and special playback support in Control Room; and expanded multichannel audio. The release also underpins the launch of Io X3, the newes